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How to Create a Link Tracking Offer

For our non-Shopify brands or brands not planning to offer a discount to their creators followers.

Written by Ana Lopez

Navigate to the Offers tab (right) > Select +Create Offer.

Step 1: OFFER SETUP

Choose an Offer type and fill out the basic information

  1. For a link tracking-only offer, select the Non-Discount Offer type.

  2. Complete the Offer Name

    • Name of the product, service or promotion being offered. You can also name your offers by project, group, or type of member. We recommend using a straightforward name that your members will understand.

      • Examples: Black Friday Cyber Monday Sale, Ambassadors, VIP Influencers

  3. Description (optional and internal)

    • A short description of the offer. This is for internal purposes only and will not be visible to members.

  4. Image (optional)

Step 2: CONFIGURE

Set up your affiliate link tracking and configure advanced settings

Tracking Link

  1. Tracking Method: This setting tells the server how to track a user’s click and conversion. Learn more about the conversion tracking methods we support here.

    • If you are unsure, you can select Javascript Postback!

  2. Conversion Type: Conversions will be selected by default

    • Conversions: when a customer completes a purchase or intended action

    • Lead generation: Lead generation forms are typically utilized on a landing page with some sort of “offer” to entice the user to fill out a form and provide their contact information. The visitor becomes a lead and the conversion is tracked when they submit the form.

    • Email submits: customers who make it to the email signup confirmation page

    • Downloads: app downloads

  3. Offer URL Tracking: The primary destination for your creators' unique links!

  4. If you are using a different affiliate marketing integration such as Impact, CJ, or Awin, tick the box that says This tracking URL was generated through an affiliate platform outside of Aspire and select the specific integration you are using.

Advanced Settings

UTM Settings

Supported UTM variables: Enter a static value, such as "aspire" or select from a list of dynamic variables that will be unique based on the parameter selected.

Dynamic Parameter: By selecting any of the below, the parameter will be unique based on the creator's link!

  • {creator_name}

  • {creator_ig_username}

  • {project_name}

  • {link_offer_name}

  • {creator_tiktok_username}

  • {member_id}

Multiple Conversions

Allow tracking multiple conversions within the same session per creator

Custom Domain

Set up custom branded links that use your own domain instead of standard Aspire tracking URLs. Guide here.

Additional Domains

Allow tracking links to fire on additional domains configured for your account. Helpful when allowing creators to make deep links to sites other than your e-comm site. Reach out to [email protected] to enable.

Offer Validity (optional)

Select an End Date to determine when you want the links to no longer track sales for your offer. The links will still be accessible passed the expiration date, but tracking will no longer continue!

Visibility (optional)

Toggle on to hide the offer from the creator portal.

Step 3: AUTOMATION

Configure commission, rewards, and email automations for your offer.

Commissions

Default Commission

Toggle on Track Commission in Aspire to set up commission tiers.

  • Edit Commission Option (pencil icon)

    • Add commission label (ie: Default Commission)

    • Select a commission type: Cost per Conversion (CPA), Cost per Sale (CPS), Both CPA+CPS, or Cost per Click (CPC)

    • Add a commission amount: what the member will earn based on the payout type.

    • Default Commission toggle: applies the commission option to new creators and affiliates automatically

  • Edit Commission Rule (toggle icon)

    • Allows you to fine-tune your commission structure by applying custom logic to each payout tier within an offer. Guide here

  • Remove Commission option (trash icon)

Add Commission Option

  • Add more commission options and set up tiers (ie Bronze tier 5%, Silver Tier 10%, Gold tier 15%)

Automate Tiers

  • Move creators to upper tiers once they meet a specific threshold. Guide here.

Settings

  • Set up visibility and lookback window

    • Toggle on visibility of automated tiers and commissions on the creator portal

    • Choose the date from which we should start checking member conversions to calculate their payout tiers.

Rewards Automation

  • Set up performance-based rewards. Choose among Discount Code, Free Product, or Cash Rewards. Guide here.

Email Automations

  • Automate emails for offer events. Guide here. Choose among:

    • Offer Welcome Email: when a creator or affiliate is added to the offer

    • Tier Unlocked: when a creator or affiliate reaches specific thresholds that move them to the next commission tier.

    • X Conversion away from next reward: when a creator or affiliate is nearing a reward threshold

Step 4: Connect to your project

Navigate to the project you wish to connect the offer to > Select the Sales Link stage > Generate Sales Links substage > Set Up Offer within the yellow banner > Select the offer you just created!

Within the Sales Link workflow stage, you will generate your unique affiliate links. Once connected, you can:

  • Add a deep link per creator

  • Define which payout tier will be assigned to which creator!

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