Overview

Creator Discovery is Aspire’s AI-powered search tool that helps you quickly find and connect with the right creators for your campaigns. Using natural language prompts and advanced filtering, the tool delivers relevant, data-rich creator profiles — helping you source faster and more confidently.

Note: Creator Discovery currently supports Instagram Creator Marketplace and TikTok One Marketplace creators.

To search for Instagram creators, your brand’s Instagram account must be connected to Aspire and eligible for Instagram’s Creator Marketplace. Learn more about eligibility here.

Searching for Creators

Natural Language Search

Use AI-powered search to describe your ideal creator in simple, plain language. We'll automatically translate your prompt into precise search logic.

Example searches:

"Foodie influencers with high engagement in Canada"
"Vegan beauty influencers whose audience is primarily Gen Z"
"Fashion creators in the United States with 10k-50k followers"

Viewing Creator Profiles

Click any creator to open their Creator Overview, where you can review platform-verified insights, including:

Recent posts
Engagement and reach metrics
Typical views
Instagram Reels engagement rate and hook rate
Audience demographics
Past brand partnerships

Note: Data availability is dependent on the network(s) selected.

Finding Lookalike Creators

If you’ve already found a creator you like, use the Similar Creators button on their overview page to surface creators with comparable audience demographics and content characteristics. Ideal for quickly expanding your shortlist with high-fit options.

Note: The lookalike feature is currently available for Instagram only.

Filtering Your Search

Use filters to refine your results further. Available filters vary by platform but may include:

Creator Demographics

Age
Gender
Country
Follower count
Engagement
Engagement Rate
Typical Views
Interests
Content labels
Industry labels
Verification status

Audience Demographics

Age
Gender
Country

Click Apply to update your results based on your selected filters.

Inviting Creators to Projects

Once you’ve identified creators you want to work with:

Select creators by checking the box on their profile card or next to their username (when using table view)
Click Actions
Choose from:
- Invite them to an existing project
- Add them to an existing group
- Add directly to a project (without sending an invite)

Best Practices:

Start broad, then narrow with filters
Use Similar Creators to expand your options
Review detailed insights before adding creators
Combine this tool with your existing outreach and recruitment strategy to optimize results

Frequently Asked Questions

General FAQs

Why aren't I seeing any results?

Your search prompt may be too narrow or restrictive — try removing or adjusting some filters.

Why do I see fewer creators for some countries?

When searching for Instagram creators, our Discovery tool currently includes creators who are enrolled in Instagram’s Creator Marketplace, which is currently only available in select countries.

Why isn't there an email address for every creator?

Not all creators share their contact details. If a creator has provided an email, you can invite them directly through Aspire. If not, we recommend checking their Instagram or TikTok bio or any external links (e.g., Linktree) for contact info. You can addd the creator to a group and update their email manually before inviting them.

What does the blue checkmark indicate next to some creator usernames?

A username with a verified badge means that Instagram has confirmed that the account is the authentic presence for that person or brand.

Instagram

Why aren't I seeing any Instagram results?

Potential reasons include:

Your brand’s Instagram account isn’t connected to Aspire.
Your brand's Instagram account is missing the required permissions. Go to Settings > Integrations > Instagram (Meta), then check if Creator Discovery shows "Active".
Your brand's Instagram account is not currently eligible for Instagram's Creator Marketplace.
Your search may be too narrow — try removing or adjusting some filters.

TikTok

Can we view audience demographic data for TikTok creators?

You can filter creators by audience country, gender ratio, and majority age group. A full demographic breakdown is not currently displayed for TikTok creator profiles.

Are there eligibility requirements for creators to join TikTok One?

Yes, creators must meet the following requirements to join TikTok One:

Be located in a country or region where TikTok One is launched
Be at least 18 years old
Comply with TikTok’s Community Guidelines and Branded Content Policy

How is a creator’s location determined?

Creator location is based on the IP address used when they first registered for TikTok One.

How is engagement rate calculated?

Engagement Rate is the percentage of people that interacted with content across the creator's recent 30 videos. It's calculated by taking the total number of comments, likes, and shares divided by video views.

How are typical views calculated?

Typical views are calculated by taking the middle value in the range of views across the creator's recent 30 videos, ranked lowest to highest. This showcases the typical video view count of their content.

What are content labels?

Content labels reflect the primary themes a creator posts about organically. These tags highlight the main focus of their TikTok content (e.g., sustainable fashion, fitness hacks, DIY home décor). Use these labels to find creators with stronger organic authority in the niche.

How are industry labels determined?

Industry labels are based on a creator’s commercial content, including branded posts and paid ads. These tags show the industries where a creator has proven experience working with brands.

💡 Need help? Contact our support team at [email protected] with any questions.

How to Use Creator Discovery