Overview
Instagram Creator Discovery is Aspire’s AI-powered search tool that helps you find and connect with the perfect Instagram creators for your campaigns.
Using natural language search and advanced filters, the tool instantly surfaces relevant, data-rich creator profiles — saving you time and expanding your sourcing capabilities.
Getting Started
To access Instagram Creator Discovery:
Navigate to Recruit > Instagram Discovery in Aspire
Connect your brand's Instagram account (if not already connected)
Activate Creator Discovery permissions by going to your Instagram integration settings
Start discovering creators using AI-powered search and advanced filters
Note: To use this feature, your brand’s Instagram account must be eligible for Instagram's Creator Marketplace. See the eligibility requirements here.
You must also ensure your Instagram account is connected to Aspire with the required permissions. See our Instagram integration guide here for detailed setup instructions.
🔍 Searching for Creators
Natural Language Search
With AI-powered search, you can describe what you’re looking for in plain language — no complex filters required.
Example searches:
"Foodie influencers with high engagement in Canada"
"Vegan beauty influencers whose audience is primarily Gen Z"
"Fashion creators in the United States with 10k-50k followers"
Simply type your criteria, and the AI will instantly return the most relevant creator profiles.
Viewing Creator Profiles
Click any creator’s handle to open their profile and explore detailed insights, including:
Recent posts
Engagement and reach metrics
Audience demographics
Past brand partnerships
Finding Similar Creators
Already found a creator you like? Click the Similar Creators button on their profile to discover creators with similar audience demographics and profile characteristics.
Select View More to open a full table view of all similar creators — perfect for quickly expanding your list of potential partners.
Filtering Your Search
Use the filters in the top right to refine your search results:
Creator Demographics
Age
Gender
Country
Follower count
Engagement
Interests
Verified status
Audience Demographics
Age
Gender
Country
Click Apply to update your results based on your selected filters.
Inviting Creators to Projects
Once you've found creators you want to work with:
Select the creator(s) by checking the box next to their username
Click Actions
Choose to:
Invite them to an existing project
Add them to an existing group
Add directly to a project (without sending an invite)
Best Practices:
Start with broad searches and use filters to narrow down
Use the Similar Creators feature to expand your options
Review detailed insights before adding creators to campaigns
Combine this tool with your existing outreach and recruitment strategy for optimal results
💡 Need help? Contact our support team at [email protected] with any questions about Instagram Creator Discovery.