Authorizing Instagram Insights allows brands to securely view your audience demographics, engagement metrics, and performance data directly within Aspire. This helps build long-term partnerships and measure campaign success — without requiring screenshots.
Because Instagram is part of Meta (Facebook), permissions for Insights are managed through Facebook’s system. This means your Instagram, Facebook Page, and Aspire must all be properly connected.
Don’t worry — we’ll walk you through it step by step.
Before You Start: Account Requirements
To successfully authorize Insights, you must have:
An Instagram Business or Creator account (not Personal)
Your Instagram is connected to a Facebook Page
Admin access to that Facebook Page
Access to the personal Facebook profile that manages the Page
If any of these pieces are missing, Insights won’t connect.
Understanding the Difference: Profile vs Page vs Instagram
This is where most confusion happens — so let’s clarify.
Facebook Profile (Personal Account)
This is your personal Facebook login.
Used to log into facebook.com
Has friends and a personal feed
Cannot connect Instagram Insights directly
Used to create and manage Facebook Pages
Think of this as your key that gives you access to manage Pages.
Facebook Page (Business Page)
A Facebook Page is separate from your personal profile.
Used for businesses, brands, and creators
Has followers (not friends)
Manages Instagram permissions
Is required to authorize Insights
Important:
The Page does NOT need to be active
You do NOT need to post on it
It does NOT need followers
It simply needs to exist and be connected properly
Think of the Page as the bridge that allows Instagram data to be shared securely.
Instagram Account (Business or Creator)
This is your Instagram profile.
To authorize Insights:
It must be set to Business or Creator
It must be connected to a Facebook Page
You must have Admin access to that Page
How Everything Connects
Here’s how the structure works:
Your Personal Facebook Profile → Manages → Facebook Page → Connected to → Instagram Business/Creator Account → Connected to → Aspire
If any link in this chain is broken, Insights will not authorize.
Step 1: Create a Facebook Page (If You Don’t Have One)
If your Instagram is not connected to a Facebook Page yet:
Go to: facebook.com/pages/create
Choose a Page type
Fill out the required information
Click Create Page
Once created, move to Step 2.
Step 2: Connect Instagram to Your Facebook Page
On Desktop:
Log into Facebook
Click your profile picture (top right)
Switch into the Facebook Page you manage
Click Settings
Select Linked Accounts
Click Instagram
Click Connect Account
Log into Instagram and confirm
Important: You must be viewing the Page — not your personal profile — to see Linked Accounts.
Why Am I Not Seeing “Linked Accounts” In Facebook?
This usually means you’re logged into your personal Facebook profile and haven’t switched to your Page view.
To switch:
Click your profile picture (top right)
Select the Page you manage
Then go to Settings → Linked Accounts
You can only manage Instagram connections while viewing the Page itself.
Step 3: Authorize Insights in Aspire
Once your Instagram is connected to your Facebook Page:
Log into Aspire
Navigate to your Instagram connection settings
Click Link Insights
Log in through Facebook when prompted
Select the correct Facebook Page
Select the connected Instagram account
Approve all requested permissions
Make sure you are logged into the Facebook profile that has Admin access to the Page.
Why Is Facebook Required?
Instagram Insights permissions are controlled through Meta’s security system (Facebook’s API).
Even though the data comes from Instagram, Meta requires:
A Facebook Page connection
Proper Page-level permissions
Authentication through Facebook
The good news:
We do NOT access private messages
We do NOT access login credentials
We do NOT post on your behalf
You do NOT need to actively use Facebook
The connection is strictly for secure access to audience and performance data.
Why Do Brands Need Insights Instead of Screenshots?
Insights provide:
Audience demographics (age, location, gender)
Engagement metrics
Reach and impressions
Follower activity times
Real-time performance tracking
This allows brands to:
Measure campaign success accurately
Build long-term partnerships
View analytics directly inside Aspire
Connecting Insights ensures both you and the brand have reliable, up-to-date reporting.
Still Having Trouble?
If you’ve completed the steps above and Insights still won’t connect:
Please send Support:
A screenshot of your Facebook Page settings
A screenshot of the Instagram connection inside the Page
Confirmation that your Instagram is set to Business or Creator
Insights require Aspire, Instagram, and Facebook to all be perfectly in sync, so sometimes we need to verify each connection carefully.
You’re not alone! This is one of the most common setup issues, and we’re happy to help you through it.