💡 This feature is currently in beta. If you encounter any issues or have suggestions for improvement, please contact our Support team by emailing [email protected].
When a creator signs a brief for a YouTube Creator Partnerships-enabled campaign, a YouTube deal is automatically reported to YouTube. This enables the creator to link their videos to the campaign and unlocks non-public video metrics for you.
How It Works
Add a creator to a YouTube Creator Partnership-enabled campaign.
Send a brief to the creator that includes YouTube deliverables.
If the creator hasn't connected YouTube yet, the brief is still sent — but the creator must connect their YouTube channel before they can sign.
Creator connects YouTube channel (if not already done):
The brief displays a "Connect YouTube" button.
The creator clicks it, goes through Google authorization, and is brought back to the brief.
After connecting, Aspire checks if the creator has enabled Channel Insights Sharing. If not, they'll see a prompt to enable it in YouTube Studio (this doesn't block signing).
Once the creator signs the brief, a YouTube deal is automatically created in the background.
Campaign code is shared with the creator on the content submission page in the creator portal.
Asking Creators to Enable Channel Insights Sharing
In order to access detailed channel-level metrics (audience demographics, engagement data, etc.), creators need to enable Channel Insights Sharing in YouTube Studio. Creators are prompted to do this after connecting their YouTube channel during brief signing, but it doesn't block them from signing.
If a creator hasn't enabled it, you can ask them to follow these steps:
Go to YouTube Studio (desktop only).
Click Settings → Channel → Advanced settings.
Enable "Allow advertisers, brands, and third-party platforms to view channel insights".
Click Save.
You can also share this link with creators to go directly to the setting: Open YouTube Studio
Deal Updates
If you update the details of a brief (video count, payment, due dates, etc.) while a deal is active, the changes are automatically synced to YouTube.
Note: The creator's YouTube channel and the campaign cannot be changed on an existing deal. If the wrong creator channel was used, you'll need to cancel the brief and send a new one after updating the creator's YouTube channel on their profile within the Contact hub.
Deal Closure
Action | What happens |
Complete deal | Aspire automatically marks the deal as complete when all deliverables in the brief have been completed. |
Cancel deal | Aspire automatically cancels the deal if the creator is removed from the project or the brief is canceled. This is irreversible. |
Reactivate deal | If a completed deal needs changes (e.g., additional video), you can reactivate it by editing the brief. This is only possible from the "Complete" state — cancelled deals cannot be recovered. |
Frequently Asked Questions
What deals are reported to YouTube?
What deals are reported to YouTube?
YouTube deals are created for all incentive types: fixed fee, gifting, and affiliate. Any campaign with YouTube deliverables and Creator Partnership enabled will have deals reported to YouTube when creators sign.
Why can't the creator sign the brief?
Why can't the creator sign the brief?
The creator must connect their YouTube channel via Google authorization before they can sign a YouTube Creator Partnership brief. They'll see a "Connect YouTube" button in the brief.
What is Channel Insights Sharing?
What is Channel Insights Sharing?
It's a YouTube Studio setting that allows brands to access detailed channel-level metrics. Creators are prompted to enable it after connecting YouTube, but it's not required to sign the brief.
What happens if I remove a creator from the campaign?
What happens if I remove a creator from the campaign?
The YouTube deal is automatically cancelled. This is irreversible.
Can I create a deal without the creator's YouTube channel being connected?
Can I create a deal without the creator's YouTube channel being connected?
No, the creator must connect their YouTube channel before the brief can be signed and the deal can be created.