AI-Powered Instagram Discovery
AI Instagram Discovery, built in partnership with Meta, lets you find high-fit creators by describing what you need, then refine results with filters, insights, and lookalikes.
Key features:
Conversational AI Search. Describe the type of creator you're looking for and see a curated list of matches.
Smart Filters and Lookalikes. Refine your search with advanced filters or find similar creators to your top performers.
New Reels Performance Metrics. Reels metrics like hook rate and engagement rate to measure how effectively a creator captures audience attention.
Past Brand Partnership Data. See which brands a creator has collaborated with on branded content or partnership ads in the past year.
To use this feature, reconnect your Meta account under Settings > Integrations > Instagram (Meta) to authorize the new permissions.
Project Automations
The automation tool now supports multi-step automations with if-then branching logic, multiple paths, and more action types — replacing the previous email-only automations tied to fixed campaign steps.
Custom Deliverable Names
You can now assign custom names to deliverables when creating briefs, replacing generic labels like "Deliverable 1" with specific descriptions like "Instagram Reel - Product Unboxing." Available during brief creation for Standard and Flexible briefs. The ability to edit deliverable names after a brief is signed is coming soon.