Creator Rewards
Creator Rewards is now available. Rewards are performance-based incentives that you can offer to creators for reaching specific milestones, designed to motivate creators to drive more conversions and sales through perks or bonuses tied to their performance. Reward types include discount codes, free products, and cash.
AI TikTok Creator Discovery
AI Creator Discovery has been expanded to TikTok One Marketplace creators, allowing you to find creators using natural language search. Instead of relying solely on manual filters, you can describe the type of creator you're looking for, and the system returns high-quality, relevant matches enriched with real-time performance data from TikTok.
Key features:
Search for creators based on organic content themes and commercial experience.
View recent posts and metrics at a glance, including total videos, total likes, typical views, and engagement rate.
Fine-tune results with advanced filters for precision targeting.
No setup required.
Cancel Brief
You can now cancel signed and unsigned briefs with complete workflow management. Cancellations update all project statuses, remove deliverables from tracking, and handle member movement in Standard and Flex projects.
Bulk Cancellation: Cancel multiple briefs (signed or unsigned) at once with a confirmation modal.
Individual Cancellation: Cancel briefs directly from member profiles.
Workflow Movements: Members return to the "Send Briefs" stage; content stages and deliverables sync across all views.
A Cancel Brief automation action is also available — see Project Settings > Automations.
Project Automations: New Templates and Actions
New automation templates have been added to support more of the end-to-end creator workflow:
New Templates
Member added to project: Trigger automations whenever a creator is added to a project, whether manually or via invite acceptance.
Content submitted: Send a confirmation email when a creator submits content.
Product in transit: Notify creators automatically when their product shipment status changes to in transit.
Content approved: Inform creators when their content is approved.
New Project-Level Actions
Remove member from project
Approve or reject applications
Notify team members (e.g., flag a brief that has not been accepted)
New Brief Automation Actions
Send Brief: Send a brief directly from an automation. Select an existing brief or create a new one inline. Briefs created here are saved to Project Settings and can be reused across automation templates within the project.
Cancel Brief: Automatically cancel a brief if it has not been accepted within a defined timeframe. Can be combined with delays and conditions.
Offer-Level Reward Automations
New automation templates have been added at the offer level to support reward-based motivation:
X conversions away from reward: Trigger automations when a creator is a defined number of conversions away from earning a reward.
X sales amount away from reward: Trigger automations when a creator is close to a sales-based reward.
Reward achieved: Automatically notify creators when they unlock or achieve a reward.
These templates work with rewards based on conversions or sales amount, including free products, discount codes, and cashback.