BETA: Creator Discovery FAQs

No, Creator Search and AI discovery are now one unified tool under Creator Discovery. The pool of creators went up, not down. One search now runs against Aspire's full database plus the Instagram, TikTok, and YouTube marketplaces.
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Creator Discovery supports creator searches across Instagram, TikTok, YouTube, and Pinterest.

No. Each search is limited to a single social network at this time.

Your search may be too narrow or restrictive. Try broadening your search by removing or adjusting the filters, using more general keywords, or simplifying your prompt.

A username with a verified badge means that Instagram has confirmed that the account is the authentic presence for that person or brand.

Yes. You can search for any creator with a public account by entering the social network and their username. For example, simply type "Instagram @aspireio".

Yes, you can still search for a single keyword or phrase.

When you enter multiple keywords or a phrase, our search looks for both the exact phrase and the individual keywords.

For example, searching for "sustainable interior design" prioritizes creators who use that phrase, but also includes creators matching sustainable, interior, or design individually, with phrase matches ranked highest.

Because of this, adding more keywords can broaden the number of potential matches rather than narrow them.

Searches for creators within Instagram's Creator Marketplace work differently from standard keyword searches.

When you enter a search prompt, Instagram interprets it as a phrase or concept rather than applying strict AND or OR logic to each word. For example, searching for "eco fashion" looks for creators whose content is relevant to that overall concept, not just creators who mention eco or fashion individually.

Results are also based on content relevance, not exact keyword matches. A creator doesn't need to include your exact search terms in their bio or captions to appear in the results. Instead, Instagram identifies creators whose content is semantically similar to your search prompt and prioritizes creators with more recently relevant content.

For the best results, use a short, descriptive search prompt and combine it with the available filters to narrow your results further.

If the Invite option is disabled, it means Aspire does not have an email address for that creator. If available, check the creator's social media bio or any external links (such as Linktree) for contact information. You can then add the creator to a group, manually add their email address, and then send an invitation through Aspire.

Not all creators make their contact information publicly available. If an email is not available, we recommend checking the creator's social media bio or any external links in their bio (such as Linktree) for contact information. You can then add the creator to a group, manually add their email address, and then send an invitation through Aspire.

Creator Discovery uses the email address selected in the Email Address drop-down at the top of the page. If you have multiple email addresses connected to your account, you can switch between them at any time.
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Note: It's currently not possible to set a default sending email address.

The information displayed in the creator-provided section of the left-hand panel is supplied directly by creators through their Aspire creator portal.

Creator profiles combine platform data with information that creators choose to provide through Aspire.

If a creator does not have an Aspire account or has not added profile information in Aspire, creator-provided details will not be available.

Platform data—such as engagement metrics and audience insights—may also vary depending on the selected social network and the information available for that creator.

This message means the creator has not provided their profile information in Aspire. Creator-provided details, such as their media kit, interests, rates, and content preferences, will not be displayed until the creator chooses to add them to their profile.

The information available for each creator depends on:

As a result, some profiles may contain more insights than others.

Creator location is determined using one or more of the following sources:

TikTok Viral Post % represents the percentage of a creator's recent TikTok posts that received at least 5× more views than their Typical Views.

Your 25 most recent searches are automatically saved to Recent Searches. From the Recent Searches panel, you can:

No, recent searches are specific to your user account. You'll only see your own searches, not those performed by your teammates.