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A Campaign is your dedicated workspace for everything that goes into one creator program — from picking the right creators to tracking payments and ROI. Whether you're running a quick gifting push or a long-term affiliates program, your Campaign keeps every creator, action, and result in one place.
Campaigns is the new name for what used to be called Projects.
What is a Campaign?
A Campaign is a single creator initiative — for example, "Summer 2026 UGC Push" or "Q3 Affiliate Holiday Drive". Inside each Campaign you'll set up:
An objective (goal) — the one outcome this Campaign is anchored to (awareness, content, sales, seeding, or ambassadors)
A workflow — the stages each creator will move through (Brief → Product Catalog → Promo Code → Content → Payment, or your own custom flow)
Members — the creators participating in this Campaign
Settings — briefs, offers, application page, budget, and more; automations have their own area outside Settings
Every Campaign starts from a 4-step setup that takes under a minute. The heavier configuration (brief templates, offers, product catalogs) is done from Settings after creation, so you can get into the work fast. From there you'll move through creating, configuring, sourcing creators, recruiting them in, executing the work, and reporting on results — each covered in its own article.
Why we redesigned this
Campaigns are the result of bringing two threads of work together — a UI refresh and a workflow rethink.
Legacy Projects had aged. The original Projects experience was on our older UI and had grown harder to navigate as the product expanded. It needed a refresh to feel more intuitive and to bring it in line with the rest of the platform.
Projects V2 brought a lot of improvements, including the latest UI, a redesigned workflow tab, and richer member views. But the Flexible workflow type introduced in Projects V2 surfaced a consistent piece of feedback from brands: because creators sat in all stages simultaneously, counts didn't add up and it was hard to answer "where is this creator?" at a glance. The flexibility was useful, but the tracking model wasn't.
Campaigns is the ideal workflow built on the latest UI — so the entire experience works seamlessly end to end. It keeps the things teams loved about Projects V2 and fixes the tracking problem with two changes working together:
Linear member tracking — Every creator is in exactly one stage at a time. Counts add up. You can tell at a glance where everyone stands.
Decoupled actions — Even though a creator lives in one stage, you can take any action from any stage when the situation calls for it. You're never blocked by "they're not in the right stage yet."
Campaign vs Project: what changed
We renamed "Projects" to "Campaigns" because that's the word brand teams already use. The underlying records didn't change — your existing Projects are now Campaigns, and your member data, briefs, offers, and history all carry over.
What's the same:
Your creators, briefs, offers, contracts, payments, and history
Your saved templates and brand-level settings
The Creator Portal — creators see no change
What's different:
The name on the navigation ("Campaigns" instead of "Projects")
A unified Settings UI for all Campaigns — old and new
A new 4-step creation flow with objectives and trackable goals up front
A redesigned Workflow tab with one creator per stage
A new dedicated Applicants tab (separated from the workflow)
A note on existing Projects. If you created a Project before this, your workflow type (Standard or Flexible) is set and locked — look at Settings → Workflow for details. Your older Projects are not affected and continue to work exactly as they did before. Only newer Campaigns created from this point use the new decoupled action engine. Older Projects and new Campaigns share the same updated UI experience, so what changes is the underlying engine, not where you find things.
Glossary
A few terms you'll see throughout Campaigns and the rest of this Help Center:
Objective (or Goal) — Used interchangeably. One of: Brand Awareness, Content Creation, Sales & Conversions, Product Seeding, Ambassador Program. Each objective becomes a trackable goal with a metric and target.
Campaign type — A pre-built starting setup. Four options: Influencer Content, Product Gifting, Affiliates, Custom Project. The type loads your default workflow stages.
Stage — A step in your Campaign's workflow (e.g., Brief, Product Catalog, Promo Code, Content, Payment). Each creator is in one stage at a time.
Status — What's currently happening for a creator inside a stage (e.g., Wait for Agreement inside Brief; Review Order Request inside Product Catalog). Statuses drive the next available action.
Decoupled action — An action you can take on a creator even if they're not in that action's stage yet. The product confirms before letting you act out of sequence.
Applicant — A creator who applied to your Campaign but hasn't been approved into the workflow yet. Lives on the Applicants tab.
Member — An approved creator inside your Campaign workflow.
Owner (Creator) — The teammate responsible for an individual creator. Assigned per row on the Workflow or Applicants tab, or in bulk.
Campaign Owner — The teammate accountable for the whole Campaign. Set in Settings → Setup → Additional Settings. Auto-assigned as the default Owner (Creator) to any member added to the Campaign.
Automation — A rule that triggers an action automatically (e.g., when a creator joins, send the brief). Stages with active automations show an automation indicator icon next to the stage name on the Workflow tab.
A quick tour: where things live
Every Campaign has these tabs along the top:
Overview — Your home base. A KPI bar at the top, a main column with contextual widgets (Setup Tasks, Workflow Progress, Top Posts…), and an Activity Feed sidebar that streams every event in real time.
Find Creators — Your place to discover creators by creating an application page and publishing on our marketplace.
Applicants — Everyone who applied (or was invited and hasn't joined yet). Filter by status, review, and approve into the workflow.
Workflow — The stage-by-stage view of every member. Stage tabs run across the top with live counts; the active tab shows the table of creators in that stage with the right action front-and-center.
Group Content Review — Appears only when you've enabled the Group Content Review toggle in Settings → Setup → Additional Settings. A queue for designated reviewers to approve creator content before it goes live.
Analytics — Performance metrics, ROI, and affiliate revenue (when applicable).
You'll find Settings linked from the Campaign header, and Automations as its own section (accessible from the Automations button in the top-right of every Campaign tab).
Frequesntly Asked Questions
Why did "Projects" become "Campaigns"? "Campaign" is the term brand teams already use day-to-day. Renaming aligns the product with how you talk about the work internally. Nothing about your data changed — your existing Projects became Campaigns automatically.
My old Project was on Projects V2. Will it work the same? Your data is preserved exactly. Your workflow type (Standard or Flexible) is now locked to what was set during migration, and you'll see it in Settings → Workflow. New Campaigns created from scratch use the new linear-tracking model with decoupled actions and don't have a workflow-type choice.
What's the difference between an Applicant and a Member? An Applicant is a creator who's applied or been invited but hasn't been approved into your workflow. They live on the Applicants tab. A Member is a creator you've approved — they live on the Workflow tab and move through your stages.
Can I still take any action from any stage like I did before? Yes. That's what decoupled actions mean. Members are tracked in one stage at a time, but the three-dot menu in the Action column and bulk actions let you take any action regardless of where a creator currently sits. When you act outside the current stage, the product confirms first so it's never accidental.
I'm a long-time Aspire user. Do I need to re-learn everything? No. The biggest visible change is the new Workflow tab (one creator per stage, stage counts at the top) and the new Applicants tab. Most everyday actions — sending briefs, approving content, paying creators — work the same way. The rest of this Help Center series walks through each area.
Got more questions? Email our support team at [email protected]