We’ve added Recommended Creators to Creator Discovery in Recruit Hub, making it easier to discover Instagram creators who are a strong fit for your brand and partnership ad campaigns.
Powered by Instagram’s Discovery API, these personalized recommendations leverage signals from across Instagram to help you find relevant creators based on your brand, campaign goals, and potential for ad performance.
Instagram’s Creator Marketplace prioritizes creators who are likely to perform well in partnership ad campaigns. Recommendations may take into account factors such as creative style, past partnership experience, audience demographics, and more.
Explore creator recommendations
On the Creator Discovery landing page, you’ll find a Recommended Creators section with six recommendation types to help you discover creators based on different criteria:
🎯 Most relevant for you — Creators who are most relevant to your brand.
📈 High ad performance — Creators expected to deliver strong ad performance for your brand.
📣 Most ads experience — Creators with the most experience creating partnership ads.
🤝 Partnered with brands like you — Creators who have partnered with brands similar to yours.
🔎 Similar to past creators — Creators similar to those you’ve worked with before.
💌 Open to collaborating — Creators who have expressed interest in collaborating with your brand.
To explore more creators, click View more beneath the recommendations to load additional results. You can then apply various filters like interests, age and follower count to help narrow down your search even further.
A few things to know
Instagram recommendations only: Only Instagram creator recommendations are available at this time.
Instagram account eligibility: Your brand must have a connected Instagram account that’s eligible for Instagram’s Creator Marketplace to access recommendations.
Personalized recommendations: Recommendations are tailored to your connected Instagram account.
Multiple connected accounts: If you have multiple Instagram accounts connected, recommendations are based on the account selected in the upper-right corner of Creator Discovery.
AI Chat and filters: AI Chat isn’t supported for Recommended Creator searches, but you can still apply filters to refine your results and find creators that match your needs.