The purpose of this walk-through is to help source creators by using the analytics available when searching for creators within our Creator Search Application.
How to View a Creator's Analytics
Clicking into Creator Search, you will be able to see a list of curated creators you can review based on the filters you've set. To view their Analytics, simply click into a specific creator's thumbnail.
💡 To learn more on how to use Creator Search filters, please refer to this article.
Once here, their account analytics will pop up. Under Summary, you'll get a view of their recent content, sponsored content, used hashtags, locations, as well as the number of their followers.
You'll also be able to see their engagement rate comparison and this will let you know how their engagement compares to other influencers with the same follower size.
We'll also get a view of their audience summary and we recommend looking at the audience authenticity here.
For more information on Audience Authenticity, please click on this article.
Clicking into Analyze, you'll see a breakdown of the creator's audience. This section will show you their audience gender, age, location, post performance, as well as their follower growth month over month.
