We’ve ditched the "one-size-fits-all" approach to influencer marketing. With our platform, you can easily create your own customizable workflow to eliminate your manual processes.
Keep reading to learn more about workflow stages and how to best set up your campaign for success.
Most common workflow stages:
👋 Send Welcome Email: Compose a message to welcome new members to your campaign and provide a brief overview of what to expect.
📨 Briefs: This is where you will outline exactly what kind of content you are looking for and when you'd like it completed by.
📫 Member Information: Ensure you always have up-to-date information by requesting members to update their shipping address in one easy click.
📈 Sales Links + Promo Codes: Mass generate codes and links for your influencers, then email them their code/link
🎁 Product Fulfillment: Automatically send product, track shipments and update influencers on the progress of their gift order via our Shopify integration
🛒 Product Catalog: Ask your members to select their own product(s) from a catalog you set up in Aspire. Once they submit their order, you can approve or make edits to their orders, and then it will automatically sync to your Shopify back end so your fulfillment team can send members their products. You can also choose to reject orders if needed, and then ask creators to select new products again.
👀 Content: Set up structured approval processes and allow creators to submit their work for review before they post (You must use the Briefs stage and require content approval in order to review content)
💰 Payment: Send payment hassle-free directly to creators via our PayPal.
Optional stages you may consider including:
Contract: Our Dropbox Sign (formerly HelloSign) integration enables you to easily send contracts to individuals or multiple members at once.
Track Posts: Not all campaigns or collaborations will include Briefs, which means you need an easy way to keep track of who is posting what. This is where Track Posts comes in! This stage uses mention listening to keep tabs on what your members are posting about you on Instagram and assigns their content to the proper campaign.
Product Request Form: Allows you to review all your creator order requests in a single view and simplifies your product distribution & tracking processes. To learn more about this feature, kindly click this article.
📌 Important Notes:
The "Track Posts" stage is currently only available for Instagram and TikTok mention listening.
If you're using the Briefs and Content stages in your campaign workflow, you do not need to include Track Posts as well.
How to Add Custom Stages
Have a workflow stage that isn’t listed here? No worries! 😊
You can create any stage you need by clicking "+ Add Stage". By default, "Custom Stage" will be selected. You can name the stage accordingly, and you may also browse existing custom stage templates we have! For example, you can send a thank you note post-collab or ask for a product review.
We have premade templates for the following custom stages:
Concept Review - Ask creators to submit their content concepts for review and approval before they begin creating. This gives you an opportunity to provide feedback, discuss changes, and make sure the concept aligns with your campaign goals.
Content Rates - Collect creator rates to determine whether they fit within your campaign budget. You can also use this stage to keep creator rate information organized for reference in future campaigns.
Welcome Email - Welcome creators to your campaign before sending them the campaign brief. Use this stage to introduce yourself and your brand, share an overview of the campaign, and set expectations for the collaboration.
💡 Note: To ensure your new stage appears in the correct order, drag it to the desired position before clicking save.