If your emails are ending up in members’ spam folders, don’t worry! In this article, we'll cover some best practices to ensure your emails avoid spam filters and reach the intended recipient.
1) Always Personalize Your Emails
Make sure that your invites and messaging are personalized and relevant. To do this, make sure that you are customizing your invite email and taking a few extra moments to add any personal touches to your communications.
2) Proofread Your Emails
It’s important to proofread your emails for major typos and grammatical errors, as this can be a red flag for some spam filters. Pro tip: Use the Grammarly Chrome extension to easily proofread and polish all your communications in Aspire.
3) Have a Clear Sender Address
Your sender address is what appears in the “From” field when someone receives your email. If you have a sender address that’s full of random letters or numbers, your email might get flagged as spam. For this reason, we recommend sticking to either your name or company name and using a custom domain (i.e. @aspireiq.com).
4) Avoid Spammy Subject Lines
Subject lines are your chance to make a great first impression. They should grab the reader’s attention and entice them to open your email. However, they also need to be honest and relevant to the content of the email.
5) Limit Attachments
Email attachments can be a huge red flag for most spam filters. This is because files are easy vectors for malware and viruses. If you need to attach a document or file to an email, a safer bet is to first upload it to a cloud storage service like Google Drive or Dropbox, then include a link to the file in your email.
6) Ask Members to Whitelist Your Emails
Google and Microsoft work hard to ensure that their email program spam filters don’t catch emails that come from people in your contacts. These companies (rightly) assume that if an email is from someone in your contacts, it’s not spam.
To ensure that your emails get this privileged treatment, ask your members to "whitelist" your emails by adding your “From” address to their contacts or list of safe senders.