Audience Authenticity estimates how many of a creator’s Instagram followers are real, active people. It looks at the creator’s audience, not at the creator or their content.

The score comes from an algorithm that looks at signals from each follower’s account, such as:

Audience Authenticity is available for Instagram accounts only.

You’ll see Audience Authenticity as a percentage with a rating:

Not necessarily. Inactive accounts and bots can follow any creator, often without the creator doing anything. A low score means more of the audience may be inactive or not real. It isn’t proof of wrongdoing.

The score is an estimate, so use it as one signal among many. Review the creator’s engagement, content and past collaborations before you decide.

A score may be missing when we don’t have enough data about the creator’s audience yet. Scores are often filled in when you open a creator’s profile, so check back later.

Yes. When you list a campaign on the Creator Marketplace, you can set eligibility requirements, including a minimum Audience Authenticity. Creators below your minimum won’t be eligible.

If a creator has no score and your campaign has a minimum, the creator won’t be eligible. If you want to include creators who haven’t been scored yet, leave the minimum blank.

“Reviewed by Aspire” appears for creators that have been manually vetted by our team against our creator policy. For these creators, you’ll see this label instead of a score.

If you have any further questions, please reach out to [email protected] and we'd be happy to help. 😊