When you first log into your Aspire account, you’ll see the Performance Impact dashboard on the Home page. This dashboard provides a high-level snapshot of your brand’s performance over the past 6 months. It captures the impact of all projects and social posts submitted by creators or pulled in through social listening.
💡 Use this dashboard to quickly assess how your brand is performing and identify areas of growth or opportunity.
Key Metrics at a Glance
Impact Value: This is the headline metric, calculated as (Total Value ÷ Investment). It helps you understand the return on investment (ROI) from your influencer and affiliate marketing efforts. A higher number indicates stronger impact relative to your spend.
Content: Total unique pieces of content, like a single image or video.
Impressions: Total views of posts and videos across all networks.
Engagements: Total likes, comments, saves, and shares for any available post type.
Sales: The total number of sales tracked through affiliate or performance-based links.
Secondary Metrics
Total Value: The combined value from Content, Awareness (Impressions), Engagements, and Sales.
Investment: Your total spend, including product costs and creator payments.
Reach: Total combined followers of creators at the time of posting.
Views: Total impressions and views.
Conversions: Total number of conversions attributed to a promo code or sales link.
Creators: Total number of creators that accounted for your social data.
CPM: Cost per thousand impressions, calculated as Investment ÷ (Impressions / 1,000).
CPE: Cost per engagement, calculated as (Investment ÷ Engagements).
TMV (Total Media Value): An estimate of what an equivalent advertising campaign would cost based on the social output.
Each metric displays a trend arrow to show how performance has shifted month over month. Green indicates an increase, while red reflects a decrease.
For a deeper dive, click “View Impact Dashboard” to explore more detailed performance analytics.