TikTok defines Branded Content as "content that promotes a brand, product, or service on TikTok in exchange for payment or any other incentive". This includes content where the creator received free products, payment, or commission to post about a brand's product or service.

With Aspire's TikTok integration, you can easily request Branded Content when sending briefs to creators.

As a best practice, we recommend keeping the Branded Content checkbox selected when sending briefs and requesting TikTok deliverables from creators. This ensures that creators are transparent about the type of content they're posting and helps build trust between TikTok users and brands. It also allows you to more easily use their content for TikTok Spark Ads.

When sending briefs and requesting a TikTok Video as a deliverable, the Branded Content option will be selected by default. This will require creators to turn on the content disclosure setting when posting their content on TikTok, which will add a "Paid Partnership" label to their video description, informing viewers that this is a piece of Branded Content.

When posting on TikTok, creators will disclose that their post is branded content by tapping “More options” on the Post screen, then selecting “Branded Content", and turning the toggle to “On.” TikTok Marketplace creators can simply click on “Branded Content” while on the Post screen.

To link a post as branded content to a brand's TikTok campaign, creators must use their mobile devices. They can either record a new video, upload from drafts, or link an existing post via the campaign invite link provided in their brief.

A detailed guide for creators can be found here: Creating Branded Content On TikTok.

Once the creator's content is live, we will automatically capture the post, assign it to the appropriate project for reporting, and mark that content deliverable as complete, as long as the post did not require content approval.

For posts that required content approval, creators will upload their live post to Aspire and we will check that it is properly linked to the campaign invite link that was provided to them in their brief.

For more information on how content assignment works for TikTok Branded Content, please see this article.

At this time, you can request up to 10 TikTok Branded Content videos at this time. You can send multiple sets of briefs if needed.

When you send a brief through Aspire and require TikTok Branded Content, the creator will receive a unique campaign invite link that must be used when posting the content on TikTok. This link is valid for up to 10 posts.

If a creator posts extra content beyond what was agreed in their Briefs using the same TikTok campaign invite link, we will capture that content and display it in the Social Analytics dashboard, as long as this doesn’t exceed more than 10 posts.

If the creator posts more than 10 pieces of Branded Content and @ mentions your brand in the post caption, it will be pulled in through mention listening and displayed in Social Analytics as long as one of the following conditions are met:

The creator does not need to set their post live in Aspire if they posted the Branded Content using the TikTok campaign invite link from their brief. If no content approval was required, the post will be automatically uploaded and assigned to that content deliverable. If the post required content approval, the creator will need to upload their live post or you can manually mark the deliverable as complete.

Creators posting Branded Content are only allowed to use sounds from the TikTok Commercial Music Library. All Commercial Sounds in the CML are pre-cleared for commercial use on the TikTok platform, so TikTok users don't have to go through the lengthy process of obtaining licenses on their own. Read more here.

Creators should use the Commercial Music Library for Branded Content or content for their own commercial purposes.

Yes, they can make an existing post into Branded Content by following these steps:

Not at this time.