TikTok defines ‘Branded Content’ as videos that promote brands, goods, or services in exchange for something of value from a third party. This includes brand endorsements, partnerships, or special promotions for a product or service.
A Branded Content post can include a product you have been gifted, paid to post about, or will be paid for in the future. If you’re a brand ambassador, it can even be a post that features a brand you have a commercial relationship with.
Branded Content Key Principles
A great branded post should feel like it naturally belongs in the TikTok ecosystem. When creating branded content, consider what works for the best TikTok videos: engaging storytelling with a clear beginning, middle, and end. Then find a way to integrate the brand organically into that story.
Think of these four branded content principles when strategizing your upcoming branded videos:
Ditch the script.
Find a natural hook.
Use trends (strategically).
Find the right community fit.
How can I publish content using a TikTok Campaign Invite Link?
Your TikTok Invite Link is a unique URL found in your Aspire Creator Portal that you can use to upload your Branded Content to TikTok. When you use this link to upload content, TikTok automatically flags that post as Branded Content by adding the Paid Partnership label to it. This ensures that your audience is aware that the content is part of a brand campaign, complying with TikTok’s Branded Content policies. Brands can also gain insights to post-level performance data through TikTok’s API to see how well your content is performing.
How to use a campaign invite link:
Navigate to your Creator Portal and select a project
Under the “Submit Content” page, click on Submit button
Under the “Link Campaign Code” section, you can find the invite link
Click on Invite Link.
You'll get redirected to the app after clicking on your unique Invite Link.
Review your Campaign details.
Now you can proceed to upload your video through the TikTok app.
How to add a campaign code to a TikTok:
New Post:
Navigate to your Creator portal and select a project
Under the “Submit Content” page, click on Submit button
Under the “Link Campaign Code” section, you can find the Campaign Code.
Copy the Campaign code.
Before publishing your content in the TikTok app, select Branded content and ads.
Turn the Branded content toggle ON.
After the section expands, tap Link Campaign.
Select ”Add campaign code”.
Type in the code you copied from Aspire’s Creator Portal.
After pasting the code, click the ”Agree & Continue” ****button.
The **new section opens to select the campaign. Tap on the campaign name.
Confirm the Campaign Code by clicking the Save button.
Existing Post:
In the TikTok app, find your published post.
Tap on the three dots, and a new window will appear.
Tab on Ad settings.
Toggle on the ****Branded content.
After the section expands, tap ”Link campaign.”
Select ”Add campaign code.”
Paste the code you copied from the content upload in Aspire’s Creator portal.
After pasting the code, click the ”Agree & Continue” ****button.
The **new section opens to select the campaign. Tap on the campaign name.
Confirm the Campaign Code by clicking the Save button.
