TikTok defines ‘Branded Content’ as videos that promote brands, goods, or services in exchange for something of value from a third party. This includes brand endorsements, partnerships, or special promotions for a product or service.
A Branded Content post can include a product you have been gifted, paid to post about, or will be paid for in the future. If you’re a brand ambassador, it can even be a post that features a brand you have a commercial relationship with.
Branded Content Key Principles
A great branded post should feel like it naturally belongs in the TikTok ecosystem. When creating branded content, consider what works for the best TikTok videos: engaging storytelling with a clear beginning, middle, and end. Then find a way to integrate the brand organically into that story.
Think of these four branded content principles when strategizing your upcoming branded videos:
Ditch the script.
Find a natural hook.
Use trends (strategically).
Find the right community fit.
How can I publish content using a TikTok Campaign Invite Link?
Your TikTok Invite Link is a unique URL found in your Aspire Creator Portal that you can use to upload your Branded Content to TikTok. When you use this link to upload content, TikTok automatically flags that post as Branded Content by adding the Paid Partnership label to it. This ensures that your audience is aware that the content is part of a brand campaign, complying with TikTok’s Branded Content policies. Brands can also gain insights into post-level performance data through TikTok’s API to see how well your content is performing.
⚠️ Each TikTok Invite Link can be used up to 10 times. So if your campaign requires more than 10 posts, the brand needs to send you another set of Terms so you can access a second unique TikTok Invite Link.
Part 1: Add a Branded Content disclosure to your post
In the TikTok app, find your published post.
Tap on the three dots, and a new window will appear.
Tap on Ad settings.
Toggle on the "Discolure commercial content"
Select the "Branded content" checkbox.
Part 2: Use the "invite link" to tag your post as branded content
Navigate to your Creator Portal and select a project
Under the “Submit Content” page, click on the Submit button
Under the “Link TikTok Campaign” section, you can find the invite link
Click on the "Invite Link".
You'll get redirected to the TikTok app and the brand's TikTok campaign after clicking on your unique Invite Link.
🚨 Note: You need to open the Invite Link using a mobile device. Otherwise, you will receive the error below:
Review your Campaign details, click on the agreement, and then click Join Campaign
Select Upload Video on one of the deliverable slots. You can either record a video, upload from drafts, or link an existing post
Part 3: Submit your live link
Go back to your collaboration brief, select "Submit Content", then paste your content link in the field, and then submit.
Note: Make sure you are using the correct TikTok link format. Try grabbing the URL from a laptop, desktop, or internet browser on your phone rather than the "share" option directly from the TikTok app.
Example:
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