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Creating Branded Content on TikTok
Creating Branded Content on TikTok
Janine Borrega avatar
Written by Janine Borrega
Updated over a week ago

TikTok defines ‘Branded Content’ as videos that promote brands, goods, or services in exchange for something of value from a third party. This includes brand endorsements, partnerships, or special promotions for a product or service.

A Branded Content post can include a product you have been gifted, paid to post about, or will be paid for in the future. If you’re a brand ambassador, it can even be a post that features a brand you have a commercial relationship with.

Branded Content Key Principles

A great branded post should feel like it naturally belongs in the TikTok ecosystem. When creating branded content, consider what works for the best TikTok videos: engaging storytelling with a clear beginning, middle, and end. Then find a way to integrate the brand organically into that story.

Think of these four branded content principles when strategizing your upcoming branded videos:

  1. Ditch the script.

  2. Find a natural hook.

  3. Use trends (strategically).

  4. Find the right community fit.

How can I publish content using a TikTok Campaign Invite Link?

Your TikTok Invite Link is a unique URL found in your Aspire Creator Portal that you can use to upload your Branded Content to TikTok. When you use this link to upload content, TikTok automatically flags that post as Branded Content by adding the Paid Partnership label to it. This ensures that your audience is aware that the content is part of a brand campaign, complying with TikTok’s Branded Content policies. Brands can also gain insights into post-level performance data through TikTok’s API to see how well your content is performing.

⚠️ Each TikTok Invite Link can be used up to 10 times. So if your campaign requires more than 10 posts, the brand needs to send you another set of Terms so you can access a second unique TikTok Invite Link.

Part 1: Tag your post as Branded Content

  1. In the TikTok app, find your published post.

  2. Tap on the three dots, and a new window will appear.

  3. Tab on Ad settings.

  4. Toggle on the the "Discolure commercial content"

  5. Select "Branded content."

Part 2: How to use a campaign invite link:

  1. Navigate to your Creator Portal and select a project

  2. Under the “Submit Content” page, click on Submit button

  3. Under the “Link TikTok Campaign” section, you can find the invite link

  4. Click on Invite Link.

  5. You'll get redirected to the TikTok app and the brand's TikTok campaign after clicking on your unique Invite Link.

  6. Review your Campaign details, click on the agreement then click Join Campaign

  7. Select Upload Video on one of the deliverable slots. You can either record a video, upload from drafts, or link an existing post

Need help? Email us at [email protected]

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