Branded content ads are now called partnership ads.
Creators can send paid partnership authorization from term into Instagram to view and accept within the Instagram app.
To Authorize Instagram Paid Partnerships Ads for a brand, follow these steps:
From the term, click on “Send Authorization Request”.
You will receive an Instagram notification on your mobile device; click on that notification to approve the request.
If you haven't received a notification from Instagram, you can accept the request manually.
Note: If your Instagram app is out of date, you may need to update the app in order to see the Paid Partnership Ads request from a brand on Instagram.
How do I manually approve paid partnership ads when I click “Send Authorization Request” but no notification shows on my Instagram?
You can approve the Paid Partnership request through your Instagram app in two ways.
Accept Paid Partnership Ads from Direct Messages
In the Instagram app, click on your direct messages
You should have a new message from the brand that sent you the Aspire’s Term.
Tap Request to run partnership ads
Tab on the Brands name
Click on Approve button.
Accept Paid Partnership Ads from Setting and Privacy
In the Instagram app, click on the three-line menu icon on the top right
Go to Settings and Privacy.
Tap Business tools and controls or Creator tools and Control depending on your account type
Tap Partnership Ads.
Tab Ad partners (you should see on pending request)
Tab on the Brands name
Click on Approve button.
How to approve or decline a pending partnership request
To review a pending partnership ad request:
In the Instagram app, tap Settings.
Tap Creator or Business, depending on your professional account type
Tap Partnership ads.
Tap Ad Partners.
Tap Pending requests, then tap Approve or Decline.
How to revoke permissions from an existing ad partner
To remove permissions from an existing ad partner:
In the Instagram app, tap Settings.
Tap Creator or Business, depending on your professional account type.
Tap Partnership ads.
Tap Ad Partners.
Tap Remove next to the partner whose permissions you want to remove.
Note: Some accounts may see Creator tools and controls or Business tools and controls instead.
Frequently Asked Questions
What would be the main reason for a creator not to be able to send authorization requests through Terms?
The Brand’s Instagram Account is disconnected from Aspire; since Aspire sent this authorization request on behalf of the brand, the brand’s Instagram must be linked to Aspire.
The creator’s account is not eligible for branded content tools, and if you are not eligible, you can send a request through your Instagram for review.
What can the brand do with this permission?
Create partnership ads from a partner’s handle without pre-existing content.
Create partnership ads from any of the partner’s existing posts, stories, or reels that tag the brand.
Note: The brand must be tagged using the paid partnership label, @mentions, people tags, product tags, or Instagram Collabs to boost Instagram content.
Include or exclude their partner’s custom audience in their partnership ad campaign.
What is the benefit of Paid Partnership Ads for the creators?
Increase reach for your branded content.
Give brands permission to turn your branded content into an ad
Control which content a brand can boost as a partnership ad from your handle.