Instagram Insights FAQs

If you're interested in learning more about Instagram Insights, you're in the right place! If you already understand Insights, but are having trouble linking them properly on Aspire, please read our "Troubleshooting Instagram Insights" help article HERE.

What are Instagram Insights?

Instagram Insights help you view information about your audience (including their gender, age range and location), as well as the performance of your Instagram posts and stories (which ones your audience sees and engages with the most). This information is also extremely useful for brands because it helps them determine if you are a good fit for their campaigns and measure the success of your posts. 

In order for brand partners to view your Instagram Insights via Aspire, you must have a Business OR Creator account that is associated with a Facebook page and you must connect your Insights on Aspire. 

What do I need to connect my Instagram Insights?

  • An Instagram Business Account or An Instagram Creator Account

  • A Facebook Page that’s associated with said Instagram account 

Why do I need to connect my Instagram with a Facebook Page to collect Insights? Why do I need a Facebook Page at all? 

In order to collect Insights, we need everyone to link their Instagram to a Facebook account. Once linked, we do not have access to any private information aside from your audience data. Nor do we need you to be active on Facebook.

We require a Facebook page because permissions to access this information are managed through your Facebook page

Do Insights share my private information?

Once your Insights is linked, we do not have access to any private information aside from your audience data. In addition, brands only have access to your Insights while you’re in collaboration.

Can I move forward on a collaboration without connecting Insights?

Brands can skip the Insights requirements if they want to. However, you already need to be in collaboration with the brand in order for them to do so. You will not be able to apply to most campaigns without Insights or collaborate with most brands.

Why are we blocked from moving forward on our collab?

You’re about to spend time creating content for this brand. You want to make sure that your efforts are noticed and that brands understand how your content is performing. Without Insights linked, brands will not be able to evaluate the success of your collaboration or their campaign, which is not a great experience for anyone.

Additional Resources:

If you still have questions, please contact our Support team at [email protected].

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