The Groups feature is a powerful tool to help you categorize your community into segments of top performers.
For instance, after working with a single creator more than 3 times you could add them to an ambassador Group. Perhaps some of your best performers happen to be vegan, if that is the case, you could have a Group comprised of all vegans. Once you have a campaign that makes sense to add all of these creators to, it would be very easy to activate one of these Groups for a campaign by simply proposing terms to each creator in this Group.
How do I add a creator to a Group?
Go to the Manage tab -> click on the box next to the creator(s) you wish to add to a Group -> click Add to Group -> then select the Group you want the creator to be a part of
How do I work with a creator in a Group?
Now that you have a creator added to a Group, go to that specific Group, select the creator you want to work with by clicking on their name and then click Start a New Collab. This step will start a process of proposing terms to this creator.
What else can I do with a Group?
You can also use groups to communicate with certain influencers in bulk by using our Mass Message feature to communicate at scale with targeted messaging.