Starting January 2022, Instagram is combining all video types (IGTV and Instagram feed videos) into one format called “Instagram Video” in an effort to streamline video content on the platform. These videos will be found on users’ profiles in a new “Video” tab, making it easier for brands to discover video content from creators.

When collaborating with creators on Aspire for Instagram Videos, please keep the following in mind:

  • Within your Terms and Content Guidelines, make sure you now specify the video length, as payment can greatly differ.

  • We recommend video length stays under 3 minutes

For more information, please see Instagram’s official update.

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