Starting January 2022, Instagram is combining all video types (IGTV and Instagram feed videos) into one format called “Instagram Video”. These videos will be housed in a new “Video” tab, making it easier for people to discover content from creators.

You can still upload videos in the same way from your camera roll by clicking on the + sign in the top right corner of the Instagram home page and selecting Post.

Video previews in feed will now be 60 seconds long, unless the video is eligible for ads — in which case, the preview will still be 15 seconds.

When collaborating with brands on Aspire, please refer to your collaboration terms for specific details regarding video length.

For more information, please see Instagram’s official update.

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