Aspire’s TikTok Mention Listening automatically surfaces users who organically mention your brand, helping you discover fans and build authentic partnerships.
Find creators who tag your brand's TikTok account in video captions, turn genuine brand love into meaningful collaborations, and track mentions over time to stay on top of the organic buzz around your brand and products.
How It Works
To enable TikTok Mention Listening, you must connect your brand's TikTok account to Aspire and it must be a Business Account. See this guide for step-by-step instructions. Once connected, we will begin tracking mentions of your brand’s handle in the Mentions tab.
Important: If your brand’s TikTok account was connected to Aspire before April 14, 2025, please re-authenticate it in Aspire by clicking "Add TikTok Account" again under Integrations > TikTok, then select "Continue" to grant additional access for mention listening.
✅ What We Can Track:
We can pull in TikTok post mentions if the post meets the following requirements:
The post is public.
The post explicitly mentions (@) your brand's handle in the caption.
The post has been posted within the past 90 days.
The post is not posted by a user who is underage or of an unknown age. For users in Europe, an age of 17 or under is considered underage, while for users in the US and other countries or regions, an age of 12 or under is considered underage.
❌ What We Cannot Track:
Sticker Tag Mentions
Text Tagged Mentions (added after video creation and before uploading to TikTok)
Mentions using the "Tag people" option when uploading to TikTok
Comment @ mentions
Mentions from private TikTok accounts
Will posts captured by Mention Listening appear in Social Analytics?
TikTok mentions will only appear in your Social Analytics dashboard if one of the following conditions is met:
The post was created by a member not sourced through Mention Listening or the Shopify customer data integration.
The post was created by a member sourced through Mention Listening who is already part of a project or group.
Frequently Asked Questions
Where will TikTok post mentions be shown in the platform?
Where will TikTok post mentions be shown in the platform?
You can find creators who mentioned your brand on TikTok by navigating to Recruit > Mentions.
Will TikTok mentions be differentiated from Instagram mentions?
Will TikTok mentions be differentiated from Instagram mentions?
No, we do not currently differentiate whether a member was added to the Mentions page due to an Instagram or TikTok mention. The "Mentions" column will display posts from both platforms.
Does the user who mentioned my brand need to be a member in my Aspire account for their post to appear?
Does the user who mentioned my brand need to be a member in my Aspire account for their post to appear?
No, a key benefit of this integration is that it captures mentions from any public TikTok user, regardless of whether or not they are already connected to your brand within Aspire.
If the user who mentioned our brand is not a member in our Aspire account, will they be added to our Members tab?
If the user who mentioned our brand is not a member in our Aspire account, will they be added to our Members tab?
No. They will appear only in the @ Mentions tab under Recruit. From there, you can choose to add them to a group or project.
Will I see every single mention of my brand on TikTok?
Will I see every single mention of my brand on TikTok?
While our integration captures many mentions, there are some limitations. We only display the top 1,000 most recent posts that meet all the specified requirements for professional accounts only. Additionally, posts older than 90 days or those from underage/unknown-age users will not be included.
How long does it take for a TikTok mention to appear in my Aspire account?
How long does it take for a TikTok mention to appear in my Aspire account?
It typically takes 24-48 hours for a new TikTok post that meets all the requirements to appear in your @ Mention section within Aspire.
What happens if a post mentioning my brand was published more than 90 days ago?
What happens if a post mentioning my brand was published more than 90 days ago?
When you connect your TikTok account to Aspire, posts older than 90 days will not be included in the @ Mention results.
Does my brand's TikTok account need to be a specific type?
Does my brand's TikTok account need to be a specific type?
Yes, your brand's TikTok account must be set up as a Business Account to utilize this feature.
What happens if a TikTok user who mentions my brand has an unknown age?
What happens if a TikTok user who mentions my brand has an unknown age?
For users whose age cannot be determined by TikTok, their posts will not be included in the @ mention results to comply with age restriction policies.
Will I see mentions from private TikTok accounts?
Will I see mentions from private TikTok accounts?
No, only mentions from public TikTok posts will be captured by this integration.
If you have any additional questions, please don't hesitate to contact our Support team.