What is TikTok Spark Ads?
TikTok Spark Ads allow you to use organic TikTok posts as paid ads. By turning real TikTok posts into ads, Spark Ads ensure that engagement metrics (views, comments, shares, likes, and follows) generated by the boosted video are attributed to the original post.
With Spark Ads, you can run ads in two ways:
Using posts from your own TikTok account
Using organic posts from creators (with their authorization)
Aspire’s TikTok Spark Ads Integration simplifies this process by letting you request Spark Ad access from creators, making it easier to include your creators’ content in your ad campaigns.
🚀 Pro Tip: Check out this guide from TikTok to maximize your use of Spark Ads!
Why We Recommend It
Amplify Creator Impact: Extend the reach and influence of your TikTok creators by turning their high-performing content into paid ads.
Maximize ROI on Creator Partnerships: Increase the return on your collaborations by boosting your creators' content to a wider audience.
Efficiently Produce High-quality Ad Content: Leverage existing creator content to quickly create engaging and authentic ads that resonate with your target audience.
Optimize Ad Performance: Use data-driven insights to refine your ad campaigns and achieve maximum impact.
How it Works
Expand the steps below for an overview of how the integration works.
Step 1: Connect your TikTok Ad Account
Step 1: Connect your TikTok Ad Account
To begin, connect your TikTok ad account to Aspire. This integration enables you to easily request ad access from creators, streamlining the process of using their content in your Spark Ads campaigns.
Log into Aspire and click your initials in the bottom left corner, then select Integrations.
Under Integrations on the left menu, click TikTok.
Click Add TikTok Ad Account.
You'll be prompted to log into your TikTok for Business Account if you're not already logged in. Review the permissions requested, then click Confirm to authorize access to Aspire. We recommend keeping all permissions enabled for the integration to work properly.
You'll be redirected back to Aspire and if the connection was successful, you will see your Ad Account listed under Connected TikTok Ad Accounts.
Step 2: Send Briefs to Creators
Step 2: Send Briefs to Creators
Next, create and send briefs to creators for Spark Ads authorization.
When sending briefs, select TikTok Video as a content requirement.
Note: You can request Spark Ads authorization by sending briefs in bulk to multiple creators or individually, one creator at a time.
Under the “Ads Permissions” section of the brief, you’ll see an option to request TikTok Spark Ads authorization. Simply check the box labeled “Creator must grant access to TikTok Spark Ads.”
Note: This option is available only for standard briefs and not for flexible briefs. To learn more about the difference between Standard Briefs and Flexible Briefs, please see this article!
3. From the dropdown next to "Authorization Period," select how long you want Spark Ads authorization to last (7, 30, 60, or 365 days).
Note: Unless you disable creators from editing the brief, the creator will be able to remove Ad Permissions and change the Authorization Period.
Step 3: Creator Accepts Brief and Uploads Post
Step 3: Creator Accepts Brief and Uploads Post
Creators will receive the brief with the Spark Ads request included, along with all other brief details.
Once they accept the brief, their TikTok content becomes eligible for Spark Ads.
The creator will produce the content and follow the steps in this article to post it as Branded Content on TikTok.
Once the post is live, they’ll copy the link and upload it either through their Brief or via the Aspire Creator Portal.
Step 4: Boost Post in TikTok Ads Manager
Step 4: Boost Post in TikTok Ads Manager
Once the post is live and the creator uploads it through their Brief or the Aspire Creator Portal, the content will automatically appear in your TikTok Ads Manager under Spark Ads posts.
From there, you can use the post to create Spark Ads and enhance your ad campaigns.
For more details on creating Spark Ads, check out TikTok’s Spark Ads guide.
Frequently Asked Questions
How can I tell if a video already has Spark Ads permission?
A label will appear on videos that already have Spark Ads permission, making it easy to identify them.
Where can I find our Spark Ads Recommendations within the platform?
To view your TikTok Spark Ads Recommendations, go to the Overview page of your project. For more information on Spark Ads Recommendations, check out this article.