What are Content Guidelines? Think of them as the deliverables for your project! They are also:
Content Guidelines are the foundation of what will become your Briefs with influencers.
These guidelines will provide all the relevant information for the influencer to create their best work in alignment with your campaign’s goals.
This is also what you’ll use when requesting edits from influencers during the content review process.
What's included in Content Guidelines:
What's included in Content Guidelines:
Whether you are selecting a Content Type like a TikTok Video, Instagram Story, or opting for a Flexible Guideline, these are the general sections included in a Content Guideline:
Content Concept: Provide a short description of your campaign purpose and the type of content you're looking for the creator to make. For example, the purpose of your campaign could be promoting a new product launch or an upcoming event.
Talking Points: Include a list of key messaging points or important product features and benefits that should be in their content. Add the things you want them to focus on about the product they’re promoting, like cruelty-free products, clean ingredients, or ease of use. Please note that these are optional for the creator.
Photo/Video Guidelines: Provide clear directions on how you want the content to be shot. Mention any specific creative requirements, like “the logo must be visible” or “the influencer must actively use the product on camera.” Provide more specific content guidelines with a list of dos and don’ts. For example, you might say: do show your face, and don’t display any other logos in the content.
Caption Guidelines: This includes all the information you want the creator to add to their caption, such as their unique promo code and where to purchase the product. You can also require the creator to use specific hashtags or tag you in the caption.
Post Instructions: This can include the time of day you want the content to be posted, whether the content has to be permanently posted and not archived, and any other posting instructions you may have.
Other Guidelines: This is where you can put any additional guidelines you may have.
Attachments: The attachment feature can be used to include a campaign brief, brand guidelines, or any example content you want the creator to use as a guide when shooting their content. Even if you’re giving your influencers creative freedom over what they post, provide an example or two for them. Examples show them exactly what type of content is acceptable, and as content creators, they can use those as a foundation for their own creativity.
The sections included will vary on the template you select when setting up your Content Guidelines! Continue reading to learn more.
How to access your Content Guidelines:
How to access your Content Guidelines:
From your Account Settings > Workspace Settings
From your Project Settings > All Content Guidelines
From your Brief Template (only for Flexible Briefs)
The setup steps vary slightly depending on which Brief Type you choose when setting up your Brief Template. Check out these resources if you are unsure which Brief Type you plan to use:
Step 1: Select the Content Type
For our Standards Briefs, you will want to select a Content Guideline for each of the deliveries you will want to request from Creators.
For Flexible Briefs, you will select a Blank Flexible Deliverable that will apply to all content types outlined in the Content Requirements.
Learn more about comparing Standard Brief vs Flexible Brief!
Step 2: Name and fill out your template
Providing guidelines to creators empowers the creator to make the best content possible for your brand! It also streamlines the Content Review process!
Make guidelines easily identifiable by giving each Content Guideline a name
This is internal and will not be visible to the creator
Complete each relevant section for your guidelines
You can rename each section header if needed
Optionally, add Attachments to each guideline
Always click Save on each Content Guideline to avoid losing your work
Pro Tips 💪
Only use the sections needed: Any Template Sections left blank will not be included when you send briefs to your creators.
Create evergreen Content Guidelines: Duplicate guidelines of the same Content Type within the same project OR copy guidelines between projects.
Step 3: Select deliverables for your briefs
Once your Content Guidelines are set up alongside your Brief Template, you can begin sending briefs to your creators from your project!
For Standard Briefs, each guideline created will show up in the list of Content Requirements under its Content Type with the name you provided.