Aspire's Ads Report (formerly the Ads Dashboard) is your central hub for monitoring ad performance, managing campaigns, and gaining insights into your paid advertising efforts. This guide walks you through each section and how to use the available features.
Glossary of Terms
Glossary of Terms
Ad Spend: Total spent on Aspire-attributed ads
Sales Generated: Revenue from UGC content
ROAS: Return on ad spend
CPC: (Cost Per Click) The average amount you pay each time someone clicks on your ad
CPM: (Cost Per Mille) The cost to show your ad 1,000 times, regardless of clicks
CPP: (Cost Per Purchase/Conversion) The average cost to generate one purchase or conversion action
CTR: (Click-Through Rate) The percentage of people who see your ad and click on it (clicks ÷ impressions × 100)
These metrics help measure ad performance, cost efficiency, and audience engagement in your Meta advertising campaigns.
Ads Report Overview
The Ads Report provides a comprehensive view of your paid advertising efforts with both high-level metrics and detailed breakdowns.
Accessing the Ads Report
Navigate to Content > Analytics > Ads Report to view your UGC ad performance. Use the filters at the top to narrow the report by Members, Ad Accounts, Ad Campaigns, Ad Sets, Ad Objectives, and Status, and save filter combinations with Saved Views.
Ad Highlights Summary
At the top of the Ads Report, you'll see 3 widgets with key metrics to help you quickly assess what's working and where to dive deeper. This section will help you identify how the creator content generated through Aspire is performing in ads.
Top Metrics Overview
Ad Spend: Total spent on Aspire-attributed ads
Sales Generated: Revenue from UGC content
ROAS: Return on ad spend
Secondary Metrics
Clicks, Reach, Impressions: Standard engagement metrics
Members & Posts: Number of creators and content pieces used
Ad Spend Overview
Ensure that every dollar is working toward your Ads' goals. Examining how much you spend over time and the revenue attributable to ads through content generated through Aspire.
Understanding the Charts
Ad Spend vs. Sales: Monthly Ad Spend and Sales trends, split into Aspire-attributed and non-attributed portions for comparison.
ROAS Over Time: Total return on ad spend (ROAS) from purchases of items shared between Brand and Retailer. This number is based on information received from one or more retailers' connected Facebook Business Tools. You can see the amount's breakdown is attributed to Aspire vs not attributed to Aspire.
Ads Report Features
Performance Comparison
Use the Non-Attributed Data filter and select Show to compare:
Aspire-attributed content performance
Side-by-side view of Aspire vs. non-Aspire ads
❓What's Attributed to Aspire? | Content is automatically tracked when:
It's a paid partnership ad created through Aspire
Campaign/ad names contain "UGC," "Influencer," or "Aspire"
Time-Based Analysis
Default view: Last 6 months
Date ranges: Choose a preset from This week to All time, or set a Custom range
Compare: Turn on Compare to see how each metric changed vs. the previous period
Key Sections
Spend & Sales: Monthly breakdown and ROAS tracking
Awareness Metrics: Impressions, reach, and frequency
Cost Efficiency: CPC, CPM, and click-through rates
Learn more about our CreatorAds suite
Have more questions? Check out our Frequently Asked Questions for CreatorAds or contact our support team at [email protected].