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How To Connect Your Brand’s Instagram and Meta Accounts
How To Connect Your Brand’s Instagram and Meta Accounts

Connect your brand's Instagram and Meta accounts to capture @ mentions, run paid partnership ads, and invite creators via IGDM

Ana Lopez avatar
Written by Ana Lopez
Updated yesterday

Efficiently drive ROI by utilizing Aspire's integration with Meta! This enables you to access more performance data and connect with creators organically through DMs.

Keep track of your brand's Instagram handle mentions, launch Paid Partnership ads, gather ad data, and reach creators via IG Direct Messaging.

Below is an in-depth guide on how to connect your accounts to utilize these features.

Glossary of Terms

  • Instagram Professional Account: Professional accounts on Instagram can either be set to a business account or a creator account.

  • Business: The business page is where you can manage all your business activity on Facebook, Messenger, and Instagram from one place within Meta Business Suite.

  • Pages: This refers to Facebook Pages you have linked to your Instagram Professional Account. You can share content, likes, stories, and posts through these pages. See this article for directions on how to connect your Instagram account to a Facebook Page.

  • Ad Accounts: When you set up a professional account on Instagram, you can run ads from your Instagram account and use Meta tools to create ads that appear on both Instagram and Facebook.

  • Permissions: To ensure that all reporting is accurate on Aspire, you must allow all permissions while connecting your Meta accounts. For more information on the permissions required, please see this article.

Prerequisites

Please review the requirements below before attempting to connect your Instagram and Meta accounts to Aspire.

  1. Your brand must have an Instagram Professional Account (either a Business or Creator account).

  2. Your brand's Instagram account must be connected to a Facebook Page. See this article for directions.

  3. To enable @ mention listening, you must have an Admin role and "Full Access" to the Facebook page connected to your Instagram account. See this article for more information on how to view or edit your Facebook Page role or access.

  4. To enable Ads Permissions for Paid Partnership Ads, you must have "Partial Access" to your brand's Meta Business Suite. See this article on how to change your role.

  5. To enable Instagram Direct Messaging, you must log in to your brand's Instagram account and turn on “Allow access to messages” under Connected Tools. See this video for directions.

💡 If you do not have the required permissions to make these connections, we recommend inviting a team member who does.

How to Connect Instagram/Meta to Aspire

Once you have reviewed the prerequisites above and confirmed you have the appropriate role and level of access, check out the video below on how to connect your Instagram account(s) to Aspire. Or, keep scrolling for step-by-step instructions!

Directions

  1. Log into Aspire and click your initials in the top right-hand corner, then select Integrations.

  2. Under Integrations on the left menu, click on Instagram (Meta).

  3. Click Add Meta Account then select Continue.

  4. You’ll be prompted to log in to your Facebook account or continue as yourself if you’re already logged in.

    🔴 Important: If you have already connected an Instagram account to Aspire before, please click "Edit Settings" before proceeding. If you are attempting to add additional Instagram accounts after previously connecting an Instagram account to Aspire, please follow these steps instead.

  5. Select the Instagram Professional Account(s) you wish to connect.

    🔴 Important: If you plan to connect multiple Instagram accounts to Aspire and your Instagram accounts are all managed within the same Meta Business Account, you must select ALL of the Instagram accounts you’ll be connecting to Aspire in this step. Once connected, please reach out to your CSM or our Support Team to help associate the correct Instagram accounts with the proper Aspire accounts (if you have multiple Aspire accounts).

  6. Select the Meta Business Account(s) you wish to connect.

    1. If you don't see your brand's Business Account(s) populating here, please ensure you have "partial access" to your brand's Meta Business Suite. See this article for more information.

  7. Select the Facebook Page(s) connected to the Instagram account(s) you previously selected.

  8. Please keep all permissions toggled ON for the integration to work properly.

  9. If you have not yet applied for Instagram's Creator Marketplace, you will be prompted to review and accept Instagram’s Creator Marketplace Terms of Service. Click Accept to continue.

    Upon accepting the Terms of Service, we will apply on your behalf to the Instagram Creator Marketplace and grant you a temporary access token. If your account does not qualify for the Instagram Creator Marketplace based on Meta's eligibility criteria, your temporary access token will be revoked and you will not be able to send project invitations through DMs. You may still use our Direct Messaging integration to respond to member's DMs and for Instagram story listening.

  10. You will then be redirected back to Aspire and should see your brand’s Instagram account(s) listed under “Connected Instagram Accounts”. By default, we will enable @ mention listening for all accounts connected.

  11. To enable Instagram Direct Messaging, hover over "Inactive" under the Direct Messaging column and click "Activate" next to the Instagram account you wish to use. Currently, only one account can be used for Direct Messaging. If you see a yellow flag after clicking Activate, you can hover over the status for an explanation.

  12. Under Connected Ad Accounts, click Select Ad Accounts and choose the ad account(s) that will be the source of data for ad insights.

    🔴 Important: Please ensure you're selecting the Ad Account(s) that your paid ads team is using to run ads through Meta. If the correct Ad Account is not listed, please verify that you have "partial access" to your brand's Meta Business Suite. If you do not, you can request for your Meta admin to change your level of access, then you may reconnect your accounts to Aspire by following these steps.

    Otherwise, please follow these steps to remove the Aspire integration from your Facebook settings, then ask a team member with the appropriate level of access to reconnect your Instagram/Meta accounts to Aspire.

  13. Under Connected Business, click Select Business and choose the Meta Business account associated with your Instagram accounts to use for allowlisting. Currently, only one business can be utilized at a time.

  14. Once you see green check marks in every column as shown in the example below, you're all done! Great job! 🎉

💡 Enrollment in Instagram’s Creator Marketplace: Please note, your Instagram account must be enrolled in the Instagram Creator Marketplace to use Direct Messaging. If you are not enrolled at the time of adding your account, Aspire will apply on your behalf and you will receive temporary permissions to use the service until your enrollment request is confirmed. If your request is declined by Meta (see eligibility criteria in FAQs), your permissions will expire and you will not be able to send project invitations through IGDM. You may still use our Direct Messaging integration to respond to member's DMs and for Instagram story listening.


Connecting Multiple Instagram Accounts

If you'll be connecting multiple Instagram accounts to Aspire, it’s important to select ALL of the Instagram accounts you wish to connect during the authorization process, along with the corresponding Facebook Pages and Meta Business Accounts.


Once connected, please reach out to your CSM or our Support Team to help associate the correct Instagram accounts with the proper Aspire accounts.

Important considerations:

  • You may connect multiple Instagram accounts for @ mention listening, but all mentions will show up in one dashboard. It's not currently possible to filter by specific Instagram accounts.

  • Only one Instagram account can be selected to use for Direct Messaging.

    • The account selected for Direct Messaging is the one that Aspire will use for all project invitations sent via DMs.

    • If multiple Instagram accounts are eligible for Direct Messaging, you will see the option to deactivate one account and select another.

  • You can only request Paid Partnership access from one Instagram account. The same account can be used on multiple Aspire accounts.


How to Connect Additional Instagram Accounts

If you previously connected an Instagram account to Aspire and wish to connect additional accounts, please follow the steps below before clicking "Add Meta Account" under Integration settings to revoke Aspire's access first.

  1. Log into your Facebook account, then click your profile picture in the top right of Facebook. Select Settings & privacy, then click Settings.

  2. Click Business Integrations on the left side. If you don't see Business Integrations as an option, try clicking on Apps and Websites or Security and Login.

  3. Search for "AspireIQ". Click Remove next to "AspireIQ", then click Remove to confirm.

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  4. Go back to Aspire and refresh the Integrations Setting page. Any of the Instagram accounts you previously connected will now be shown as "disconnected".

  5. Click Add Meta Account and proceed to log into your Facebook account. During the authorization process, be sure to select each brand's Instagram account, Meta Business account, and the Facebook Pages associated with each Instagram account.

  6. Once you have connected each brand's Instagram account, please reach out to your CSM or our Support Team to help associate the correct Instagram accounts with the proper Aspire accounts.


Frequently Asked Questions

Will we be notified if our Instagram account becomes disconnected?

Yes, you will receive an email notification if one or more accounts become disconnected. We also have in-app notifications on multiple pages to notify you when your account needs to be reconnected.

Additionally, if you hover over your initials in the top right corner, there will be a “!” icon next to "Integrations" to indicate that an account has been disconnected.

How can I reconnect an Instagram account if it becomes disconnected?

Please follow the steps in this help article.

How do I remove an Instagram account from Aspire?

On the Instagram (Meta) settings page under Integrations, if you hover over an account, you will see the option to remove that account.

Why did my Instagram/Meta account get disconnected?

In most cases, either an admin user removed Aspire's permissions from your Meta account or the permissions expired. If no one from your side changed the permissions granted to Aspire, the following options are typical cases for expired permissions:

  1. If you last used a business integration for 90 days.

  2. You changed your Meta account password.

  3. The Aspire business integration has been removed.

Can I select multiple Instagram accounts for Direct Messaging?

At this time, Instagram Direct Messaging is only available for one Instagram account. If you need to change the account selected, you can click "deactivate" on the current account, then click "activate" on the desired account.

Can I select multiple Instagram accounts for Paid Partnership Ads?

Currently, you can only request Paid Partnership Ads from one Instagram account. Once an account has been selected, it cannot be changed on the integration settings page. If you need to change the Instagram account selected, please reach out to our Support Team.

Can I select multiple accounts for Ads Insights?

Yes, you can select multiple ad accounts to capture ads data. We recommend selecting all the ad accounts that your business uses to run ads. Aspire will help you track UGC (user-generated content) ads and business-generated content to show the impact each can have on your business.

How can I remove the Aspire integration from my Facebook/Meta account?

To remove the business integrations you've connected to Facebook, please follow the steps below:

  1. Log into your Facebook account, then click your profile picture in the top right of Facebook.

  2. Select Settings & privacy, then click Settings.

  3. Click Business Integrations on the left side.

    1. If you don't see Business Integrations as an option, try clicking on Apps and Websites or Security and Login.

  4. Click on Apps and Websites or Business Integrations from the left menu.

  5. Search for "AspireIQ".

  6. Click Remove next to "AspireIQ", then click Remove to confirm.

  7. Go back to your Aspire account and click "Add Meta Account" to connect your accounts.

Can I connect more than one Instagram account to a Facebook Page?

You can only connect one Instagram account to a Facebook page, but you can create multiple Facebook pages within a Facebook account. When connecting multiple Instagram accounts to Aspire, be sure to select ALL Facebook pages when applicable.

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