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Overview of Instagram Creator Discovery

Discover and connect with the perfect creators for your campaigns with Aspire's AI Instagram Creator Discovery

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Written by Product Solutions
Updated today

Aspire's AI-powered Instagram Discovery tool enables brands to discover and connect with high-quality creators directly through Meta's Creator Discovery API. This cutting-edge feature expands your sourcing capabilities beyond Aspire’s marketplace and database, giving you access to millions of creators on Instagram who may be the perfect fit for your next campaign.

What is Instagram Creator Discovery?

Instagram Creator Discovery leverages Meta's official Creator Discovery API to help you find creators using advanced filters and intelligent search technology. Unlike traditional search methods, this feature provides:

  • Advanced filtering options including audience demographics, engagement rates, and creator interests

  • AI-powered search capabilities that convert natural language prompts into precise search filters

  • Comprehensive creator profiles with recent posts, analytics, and engagement metrics directly from Instagram's platform

Key Benefits

  • Expanded Creator Pool: Access millions of creators who may not be in Aspire's existing marketplace but are actively creating content on Instagram.

  • Intelligent Matching: Our AI-powered search understands your campaign objectives and automatically suggests relevant creators based on your brand's Instagram account category and interests.

  • Data-Rich Profiles: View detailed creator information including follower counts, engagement rates, Reels metrics, recent posts, previous brand partnerships, and audience demographics directly from Instagram's API.

  • Seamless Integration: Discovered creators can be easily added to your projects, groups, or favorites list within Aspire for future collaborations.

How It Works

Instagram Creator Discovery uses Meta's Creator Discovery API to surface creators who match your specific criteria. The system analyzes various factors including:

  • Creator demographics (age, gender, location)

  • Audience demographics and interests

  • Engagement rates and follower counts

  • Content categories and interests

  • Bio keywords and posting behavior

When you access the Instagram Discovery page, the system automatically provides relevant results based on your brand's Instagram account category and interests, ensuring you see creators who are most likely to align with your brand values and campaign goals.

Getting Started

To access Instagram Creator Discovery:

  1. Navigate to Recruit > Instagram Discovery in Aspire

  2. Connect your brand's Instagram account (if not already connected)

  3. Activate Creator Discovery permissions by going to your Instagram integration settings

  4. Start discovering creators using AI-powered search and advanced filters

Note: To use this feature, your brand’s Instagram account must be eligible for Instagram's Creator Marketplace. See the eligibility requirements here.

You must also ensure your Instagram account is connected to Aspire with the required permissions. See our Instagram integration guide here for detailed setup instructions.

💡 Need help getting started? Our support team is here to assist! Reach out to [email protected] with any questions about Instagram Creator Discovery.

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