Aspire's AI Instagram Discovery tool enables brands to discover and connect with high-quality creators directly through Meta's Creator Discovery API.
This feature expands your sourcing capabilities beyond Aspire’s marketplace and database, giving you access to millions of creators on Instagram who may be the perfect fit for your next campaign.
What is Instagram Creator Discovery?
Instagram Creator Discovery leverages Meta's official Creator Discovery API to help you find creators using advanced filters and intelligent search technology. Unlike traditional search methods, this feature provides:
Advanced filtering options including audience demographics, engagement rates, and creator interests
AI-powered search capabilities that convert natural language prompts into precise search filters
Comprehensive creator profiles with recent posts, analytics, and engagement metrics directly from Instagram's platform
Key Benefits
Expanded Creator Pool: Access millions of creators who may not be in Aspire's existing marketplace but are actively creating content on Instagram.
Intelligent Matching: Our AI-powered search understands your campaign objectives and automatically suggests relevant creators based on your brand's Instagram account category and interests.
Data-Rich Profiles: View detailed creator information including follower counts, engagement rates, Reels metrics, recent posts, previous brand partnerships, and audience demographics directly from Instagram's API.
Seamless Integration: Discovered creators can be easily added to your projects, groups, or favorites list within Aspire for future collaborations.
How It Works
Instagram Creator Discovery uses Meta's Creator Discovery API to surface creators who match your specific criteria. The system analyzes various factors including:
Creator demographics (age, gender, location)
Audience demographics and interests
Engagement rates and follower counts
Content categories and interests
Bio keywords and posting behavior
When you access the Instagram Discovery page, the system automatically provides relevant results based on your brand's Instagram account category and interests, ensuring you see creators who are most likely to align with your brand values and campaign goals.
How to Access Instagram Creator Discovery
Reconnect your brand's Instagram account in Aspire by going to Settings > Instagram (Meta).
Click Reconnect next to your Instagram account. If you don't see a Reconnect button, click Add Meta Account instead.
When the screen titled "What is AspireIQ allowed to do" appears, ensure the following permissions are toggled on:
Access Instagram’s creator marketplace with the Instagram accounts you selected
Discover content creators on the Instagram Creator Marketplace platform
If your account is eligible, you’ll be prompted to accept Instagram’s terms and conditions. If your account isn’t eligible, a message will appear indicating that your account is not currently eligible.
After clicking Continue, you’ll be redirected back to Aspire. If the correct permissions were granted and your account is eligible, you’ll see a green Active status beneath Creator Discovery.
Go to Recruit > Instagram Discovery to begin finding creators.
Note: To use this feature, your brand’s Instagram account must be eligible for Instagram's Creator Marketplace. See the eligibility requirements here.
Further Reading: How to Use AI Instagram Creator Discovery
💡 Need help getting started? Our support team is here to assist! Reach out to [email protected] with any questions about Instagram Creator Discovery.