Creator Discovery is Aspire's AI-powered creator search experience that helps you quickly find and connect with the right creators for your campaigns.

Using natural language prompts and advanced filters, you can discover relevant, data-rich creator profiles across Instagram, TikTok, YouTube, and Pinterest, making it faster and easier to source creators with confidence.

If you have multiple Instagram accounts or email addresses connected to your Aspire account, use the drop-down menus at the top of the page to select which accounts you want to use for Creator Discovery.

You can switch between connected Instagram accounts and email addresses at any time using these drop-down menus.

Describe your ideal creator using natural language. You can include details such as content niche, topics, location, follower count, engagement rate, and audience characteristics. Astra will interpret your request and recommend creators who best match your criteria.

You can also search for specific usernames, keywords, and hashtags.

Example searches:

Once your results appear, you can continue refining your search by chatting with Astra, applying filters manually, or using both together.

For example, you could ask: "Limit results to creators with fewer than 100K followers and at least a 2% engagement rate."

Astra will automatically apply the appropriate filters.

Alternatively, click the Filters icon to open the filter panel and manually add or remove filters.

Select any creator to open their Creator Profile, where you can view profile information and platform-verified insights such as:

Note: Data availability varies by social network.

This message means the creator has not provided their profile information in Aspire. Creator-provided details, such as their media kit, interests, rates, and content preferences, will not be displayed until they choose to add them to their profile.

For creators with an Aspire profile, you'll see the information they've chosen to share. These additional insights can help you better evaluate whether they're a good fit for your campaign.

Recent Searches make it easy to revisit previous searches.

On the Creator Discovery homepage, you'll see your three most recent searches. Select View all to access additional searches, or click the Recent Searches icon in the Astra chat panel.

From the Recent Searches panel, you can:

Note: Recent Searches are currently shared across all users in your Aspire workspace. This means you'll see searches performed by your teammates. Up to 25 recent searches are stored.

Once you've found creators that match your campaign needs, you can quickly invite them to campaigns, organize them into groups, or add them directly to campaigns.

You can also invite an individual creator directly from their Creator Profile by selecting Actions in the upper-right corner.

For more information, see our Frequently Asked Questions.