Overview
Creator Discovery is Aspire’s AI-powered creator search experience. Use natural-language prompts and advanced filters to quickly find creators who match your campaign needs across Instagram, TikTok, YouTube, and Pinterest. Or search by keyword, username, or similar creators.
Filter by niche, location, audience, performance, follower count, and more. Then review data-rich creator profiles to evaluate potential partners.
Before You Begin
If you have multiple Instagram accounts or email addresses connected to Aspire, select the accounts you want to use from the drop-down menus at the top of the page.
Instagram account: The selected Instagram account is used to tailor your Instagram creator search results, if the account is eligible for Instagram’s Creator Marketplace.
Email address: The selected email address is used to send campaign invitations from Creator Discovery.
You can switch between connected Instagram accounts and email addresses at any time using these drop-down menus.
Searching for Creators
Creator Discovery offers four search modes:
AI Chat: Describe your ideal creator in natural language. Aspire translates your prompt into relevant keywords and filters. Continue refining your search through the chat, or open the filter panel for more control.
Keyword: Search for creators based on specific keywords or topics, then apply filters to narrow your results.
Username: Search for a specific creator by their social handle.
Similar Creators: Start with a creator you already know and discover other creators with similar characteristics.
AI Chat
Use AI Chat to describe the type of creator you’re looking for in your own words. You can include multiple criteria in a single prompt, such as content niche, topics, location, follower count, engagement rate, and audience characteristics.
AI interprets your request and recommends creators who match your criteria.
Example searches
"Foodie influencers on Instagram with high engagement in Canada"
"TikTok fashion creators in the United States with 10k-50k followers"
"YouTube creators posting their work from home tips"
💡 Check out this guide on how to prompt Aspire's AI Chat to get better results.
Refine your results
After your results appear, you can refine your search in two ways.
Continue chatting with AI to adjust your criteria. For example, ask:
“Limit results to creators with fewer than 100K followers and at least a 2% engagement rate.”
AI automatically applies the appropriate filters to your results.
Use filters to manually add or remove criteria. Select the Filters icon to open the filter panel, then adjust the available filters.
When to use AI Chat: Use AI Chat when you want to describe your ideal creator without having to build your search criteria manually. It’s also useful when you want to refine your search conversationally as you review results.
Keyword
Use Keyword search when you know the topic, niche, or specific terms you want to search for.
Enter a keyword or phrase, then apply filters to narrow your results. For example, you might search for:
vegan recipes
home organization
sustainable fashion
You can then filter your results by criteria such as social network, location, follower count, performance, or audience.
When to use Keyword search: Use Keyword search when your search starts with a specific topic or phrase and you want more direct control over the search terms.
Username
Use Username search when you already know which creator you want to find.
Select Username, choose one or more networks, then enter the creator’s handle. Aspire searches for that username across the selected networks.
When to use Username search: Use Username search when you have a specific creator in mind and want to quickly locate their profile.
Similar Creators
Use Similar Creators to find creators who are similar to someone you already know.
Start with a creator you want to use as a reference point. This could be a past partner, a creator you’ve discovered, or a creator whose content or audience is a good example of what you’re looking for.
Aspire uses that creator as a starting point to help you discover other creators with similar characteristics.
When to use Similar Creators: Use this search mode when you’ve already found a creator who fits your needs and want to discover more creators like them.
View Creator Profiles
Select a creator to open their profile and review platform-verified insights and creator-provided information.
Creator profiles include four tabs:
Summary — the qualify-at-a-glance view. A Key Metrics card, content highlights, the creator's bio, brand mentions and past partnerships, and their campaign and group history with your brand.
Metrics — the full performance picture. Review engagement and reach metrics, engagement rate benchmarked against their follower-tier segment, a metric-over-time chart with month-over-month movement, and audience demographics.
Note: Data availability varies by social network and the creator's authorization status.
Recent Posts — Review the creator's content, filterable by sponsored vs. organic and sortable by most recent or top performing.
Aspire Profile — View information the creator has provided through the Aspire creator portal, organized in one place.
Invite Creators to Projects or Add to Groups
Once you find creators who match your campaign needs, you can invite them to campaigns, organize them into groups, or add them directly to campaigns.
To invite or add creators:
Select one or more creators by checking the box on their profile card, or next to their username in Table View.
Select Actions.
Choose one of the following options:
Invite: Send an invite email to the creator. Eligible creators will also receive their invite via IGDM.
Add to Group: Add the creator to the selected group.
Skip Invite & Add to Project: Skip the invite email and directly add the creator to a project.
Select the group or project from the menu.
You can also invite an individual creator directly from their Creator Profile by selecting Actions in the upper-right corner.
Recent and Saved Searches
Recent and saved searches make it easy to return to searches you’ve already performed without having to start over.
On the Creator Discovery homepage, you’ll see your most recent AI Chat and Keyword searches, along with your most recently saved searches. Select View all to see additional searches, or use the Recent Searches and Saved Searches icons in the AI Chat panel.
Save a Search
To save a search, select Save Search above the search results.
Enter a name for the search. To make the search available to your team members, select Save for everyone. Otherwise, the saved search will only be visible to you.
Manage Recent and Saved Searches
From the AI Chat panel, select Recent or Saved searches to manage your searches. You can:
Save or unsave searches
Rename searches
Delete searches
Recent Searches vs. Saved Searches
Recent Searches are specific to your user account. You’ll only see searches you performed, not searches performed by your teammates. Aspire stores up to 25 recent searches.
Saved Searches are private to your user account by default, but you can share them with all team members. There’s no limit to the number of saved searches you can save. Use Saved Searches when you want to keep a search for future reference or make it available to your teammates.
Note: Recent and Saved Searches are only available for searches performed using AI Chat or Keyword modes.
For additional information about Creator Discovery, see our Frequently Asked Questions.