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BETA: Flexible Briefs vs. Standard Briefs
BETA: Flexible Briefs vs. Standard Briefs

This article explains the key differences between Flexible Briefs and Standard Briefs

Janine Borrega avatar
Written by Janine Borrega
Updated over 2 weeks ago

💡 This feature is currently in beta. If you encounter any issues or have suggestions for improvement, please contact our Support team by emailing [email protected].

Aspire's online flows are flexible and allow brands to build any number of dynamic collaborations with creators. Many brands opt for a more informal collaboration with few terms, while others attach guidelines and legal terms for something more detailed. We enable brands to generate collaboration agreements including the use of an e-signature or checkbox functionality.

Brands can optionally add customized language to strengthen the legal standing of their collaboration agreements per your legal team’s needs. To do this, you can add additional custom language, upload a separate PDF for agreement, or send a .pdf legal contract for signing using our Dropbox Sign integration or your own external contracts method (DocuSign, etc).

There are two types of briefs that you can send to creators: Standard or Flexible.

Standard Briefs

Standard Briefs are an easy-to-understand guide between the brand and the creator. It provides an overview of the content requirements, due dates, and other collaboration details that will help ensure that all parties involved have a shared understanding of the project expectations.

Standard Briefs also allow you add Special Terms and Conditions. If you have additional contract language, you can use Special Terms and Conditions to attach a single PDF with your legal language to all influencer briefs. This will also require that influencers check to confirm they have read and agree to the additional terms. This is very similar to ‘terms and services’ agreements for websites and valuable if you’d like to add any boiler plate legal language to your briefs with creators that would otherwise be focused around the content requirements.

What’s needed to set this up:

  • A PDF contract that is standardized for all creators. Please send this to your CSM or email [email protected] for assistance setting this up.

Flexible Briefs

Flexible Briefs are an easy-to-set-up guide that brands can send to creators, giving them the freedom to share content on any platform they prefer, without strict guidelines from brands.

Flexible Briefs

Standard Briefs

Flexible content types - Give creators the option to do any one of requested content types (E.g. Share an IG Post, IG Reel or TikTok Video).

Creators can edit briefs - Creators can negotiate details of the collaboration by proposing edits to the brief.

Optional deadlines - No hard deadlines for producing content.

Ads Permissions - Request permissions upfront for Instagram Paid Partnership Ads, Allowlisting, or TikTok Spark Ads.

Easy to use templates - All inputs can be pre-configured as templates, making it simple to send briefs with just one click.

Reviewing content before posting - Approve content before creators can post it.

Bulk editing of payments - Customize payments for individual creators being sent briefs in bulk.

Special Terms and Conditions - attach a single PDF with your legal language to all influencer briefs.

When should I use flexible briefs versus standard briefs?

We recommend using Flexible Briefs if the following conditions are true for your campaign:

  1. You have to activate a large number of creators and want the most frictionless experience possible.

  2. You don’t mind what content type (e.g 1 IG Reel or 1 TikTok video) creators use for their content.

  3. You don’t have hard deadlines for producing content and want to let creators choose when they want to post.

  4. You are sending briefs to creators with a fixed flat fee payment or no payment at all.

  5. You do not require creators to submit content for review.

On the other hand, we recommend using standard briefs if the following conditions apply:

  1. You want the creator to produce content using a predefined content type (1 IG Reel AND 1 TikTok video).

  2. You have hard deadlines for producing content and would like the creator to adhere to them.

  3. You want to request ad permissions upfront at the time of sending briefs.

  4. You want to offer different flat fee payment amounts across different creators being sent briefs.

  5. You want to review and approve content before it is posted live.

💡 Since this feature is still in Beta, please take note of the following:
1. Creators would need to link their Instagram insights to Aspire before they can submit an IG Story deliverables
2. There isn't a way yet to submit Pinterest Pins thru Flexible briefs

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