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BETA: Flexible Briefs vs Standard Briefs
BETA: Flexible Briefs vs Standard Briefs

This article explains the key differences between Flexible Briefs and Standard Briefs

Janine Borrega avatar
Written by Janine Borrega
Updated over 5 months ago

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The Aspire online flows are flexible and allow Brands to build any number of dynamic collaborations with Creators. Many brands opt for a more informal collaboration with few terms, while others attach guidelines and legal terms for something more detailed. Aspire online flows enable brands and creators to generate a detailed collaboration agreement between brands and creators including the use of e-signature or checkbox functionality.

Brands can optionally add customized language to strengthen the legal standing of their collaboration agreement per your legal team’s needs. To do this, you can add additional custom language, upload a separate PDF for agreement, or send a .pdf legal contract for signing using our Dropbox Sign integration or your own external contracts method (DocuSign, etc).

There are two types of briefs that brands can send to creators.

Standard Briefs

Standard Briefs are an easy-to-understand guide between the brand and the member. It provides an overview of the content requirements, due dates, and other collaboration details that will help ensure that all parties involved have a shared understanding of the project expectations. Standard Briefs also lets you add Special Terms and Conditions.

If you have additional contract language, Special Terms & Conditions allows you to attach a single PDF with your legal language to all influencer terms and will require that influencers also check to confirm they’ve read and agree to the language. This is very similar to ‘terms and services’ agreements for websites and valuable if you’d like to add any boiler plate legal language to your Briefs with influencers that would otherwise be focused around the content requirements.

What’s needed if you’d like to set this up:

A PDF contract that is standardized for all creators.

Flexible Briefs

Flexible Briefs are an easy-to-set-up guide that brands can send to creators, giving them the freedom to share content on any platform they prefer, without strict guidelines from brands.

Key Differences:

Flexible Briefs

Standard Briefs

Flexible content types - Give creators the option to do any one of requested content types. E.g. Do any one of IG Post, IG Story or Tiktok Video

Creators can edit terms - Creators can negotiate details of the collaboration by editing terms

Optional deadlines - No hard deadlines for producing content.

Ads Permissions - Request permissions upfront for paid partnership/allowlisting ads

Easy to use templates - All inputs can be pre-configured as templates, making it simple to send briefs with just one click.

Reviewing content before posting - Approve content before creators can post it

Bulk editing of payments - Customize payments for individual creators being sent briefs in bulk

Special Terms and Conditions - attach a single PDF with your legal language to all influencer terms

When should I use flexible briefs versus standard briefs?

We recommend using Flexible Briefs if the following conditions are true for your campaign:

  1. You have to activate a large number of creators and want the most frictionless experience possible.

  2. You don’t mind what content type (e.g 1 IG Story or 1 Tiktok video) creators use for their content

  3. You don’t have hard deadlines for producing content and want to let creators choose when they want to post

  4. You are sending briefs to creators with a fixed flat fee payment or no payment at all.

  5. You do not require creators to submit content for review.

On the other hand, we recommend using standard briefs if the following conditions apply:

  1. You want the creator to produce content using a predefined content type (1 IG Story AND 1 TikTok video).

  2. You have hard deadlines for producing content and would like the creator to adhere to them

  3. You want to request ad permissions upfront at the time of sending briefs.

  4. You want to offer different flat fee payment amounts across different creators being sent briefs

  5. You want to review and approve content before it is posted live

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