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Mention Listening FAQs

Frequently asked questions about Mention Listening

Simma Baghbanbashi avatar
Written by Simma Baghbanbashi
Updated yesterday

What is Mention Listening?

Aspire's @ mention listening tool allows you to identify people who are mentioning your brand on Instagram. Once you connect your Instagram account, we will pull in all the @ mentions of your brand's Instagram handle and add these people to your Mention Listening tab under Recruit.

How do I authorize access to my brand's Instagram account?

Check out this article for detailed steps on authorizing your brand's Instagram account for mention listening.

What access do you need to our Instagram account?

We request the following read-only permissions:


By granting Aspire access to your Instagram/Facebook Business account, we will not access your password, content, or data. We cannot post from your page, or misuse your account. Aspire does not store or use passwords for authorization.

For more information about the permissions required, please see this article.

What type of Instagram mentions will be pulled in?

Once your brand's Instagram account has been connected to Aspire, we will pull in the following types of mentions:

  • Caption mentions - when your brand's handle is @mentioned in the caption

  • Tagged mentions - when your brand's handle is tagged in the picture

  • Comment mentions - when your brand's handle is @mentioned in a comment

  • Story mentions** - when your brand's handle is @mentioned in a story (sticker mentions are not supported for Stories)

**In order to capture Instagram Story mentions, we now have IG Story Listening which allows to capture estimated metrics for all creators. For additional information, please see this article.

When will a post captured by Mention Listening show up under Social Analytics?

Mentions will be uploaded to the Social Analytics tab if they meet any of the following conditions:
1. The post mentions your brand's Instagram account and the member was not sourced through mention listening
2. The post mentions your brand's Instagram account and the member was sourced through mention listening and belongs to a project or group

How will Mention Listening capture and assign Instagram Collab posts?

The system will only capture and assign the post to the original author due to the fact that the Facebook API currently does not support Instagram collab posts.

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