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How does tracking by link work?

How do we track clicks, conversions and sales amounts?

Simma Baghbanbashi avatar
Written by Simma Baghbanbashi
Updated over a week ago

One of the best ways to measure the results of your influencer and affiliate campaigns is to provide your members with a tracking link.

A tracking link is a unique URL assigned to a specific member that redirects to your website or specific product page. When a customer clicks on the link and makes a purchase, the sale will be attributed back to that member.

Aside from using links to track product sales, you can also use tracking links for other conversion events, such as email signups, downloads, and form submissions.

How does it work?

When you create a link tracking offer in Aspire, you will be asked to select a conversion tracking method. This is the way in which conversions are tracked from your website or app to Aspire. Learn more about the conversion tracking methods we support in this article.

What can be tracked with links?

  • Clicks: a customer clicks on a link and is taken to the brand's landing page
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  • Conversions or purchases: a customer navigates through the brand's website and ultimately goes through checkout to purchase an item. The conversion is them loading the order confirmation page. A conversion can also be an email signup, download, or form submission.
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  • Sales amount: the tracked $ amount of the purchase

How are these actions tracked?

  • Clicks: Every time a link is clicked on, presumably by the potential customer, a click is tracked. If the customer clicks on a member's link 10 times, it will track 10 clicks.
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  • Conversions: When a customer clicks on a link, a session ID will be generated or a browser cookie will be added, depending on your conversion tracking method. Once the customer converts, we will record the conversion and sales amount.

    • With pixel tracking, the cookie will stay on the customer's browser for 28 days to see if the customer ever loads the order confirmation page. If the customer does load it, we track that page load as a conversion and capture the sale amount.

    • With Server Postback tracking, a session ID will be generated upon the click, then the postback will be fired upon conversion with the sale amount. You can accomplish postback tracking through server-side, Javascript, or via a first-party cookie.
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  • Sales amount: When the conversion is made, the sale amount is also tracked.

For more information about link tracking, check out these Frequently Asked Questions.

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