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Offer Analytics Reports

Comprehensive Guide to Offer Reporting

Written by Ana Lopez

To access your Sales Tracking dashboard, click on Commerce from the left-hand navigation bar.

In the Analytics tab, you'll find a high-level overview of your offers and key performance metrics. The top section displays members, conversions, total sales, commissions earned, and payments due for all active offers by default.

Under the Performance section, you'll see a list of all your offers, both discount links and link-only offers, allowing you to quickly identify top-performing offers.

✅ Filter by Offer Type: Click the drop-down labeled "Offer Type" and select "Link" to view only Sales Link offers or "Promo Code" for Discount Link offers.

✅ Filter by Offer Status: By default, only Active offers are displayed. Click the drop-down labeled "Status", then select the statuses you want to see (Active, Paused, Expired, or Archived). Click "Clear all" to remove filters.


Offer-Level Reports

Click an Offer Name to view detailed offer-level reports. Each offer includes a high-level summary of sales data for members within that offer.

Beneath the high-level offer overview, you’ll find a list of members associated with the offer and a summary of their conversion data.

🚀 Pro Tip: Click the column headers to sort data by Conversions, Sales Amount, or Average Sale to quickly identify top performers.

Below are the data points you will find in this report:

  • Members: Total members added to the offer.

  • Total Sales: Total sales amount generated from the member’s code and/or unique link.

  • Total Clicks: Total clicks on the member’s unique link.

  • Conversions: Total conversions from the member’s code and/or unique link.

  • Average Sale: Average sale per conversion, calculated as (Sales / Conversions).

  • Commission: Total commission earned based on the sale amount and selected payout value at the time of conversion.

  • Payout: Total commission paid through the Commerce dashboard. Payments made via other methods (e.g., projects, member profiles) are not included.
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    💡 Note: All dollar values are displayed in USD. If your store accepts multiple currencies, refer to this help article to ensure your conversion tracking is set up to pass sale amounts in USD.


Offer Conversions Report

To view the conversion history for an offer, click the ellipsis icon in the upper-right corner of the offer, then select Offer Conversions Report.

The Offer Conversions Report will contain the following information for each conversion:

  • Order ID: Order number received through the adv_unique1 parameter.

  • Affiliate: Member whose link drove the conversion.

  • Sales: Sale amount for the conversion.

  • Commission Earned: Commission earned based on the sale amount and payout value at the time of conversion.

  • Status: Conversion status (Accepted, Rejected, Duplicate).

  • Date: Date and time the order was placed.

The report also shows the Order Name and Customer for each conversion. You can search by Order ID or affiliate name to refine the results.


Member Conversions Summary

Within an Offer, click “Stats” icon next to a member to open their Member Overview, with a detailed breakdown of their conversions.

The Member Conversions Summary includes:

  • Member's name, unique link and/or code, link status, and current commission value.

  • Sales Stats: Clicks, conversions, total sales, average sales, payout earned, and payout due.

Conversion History

Below the Sales Stats section, you'll find a detailed record of all sales associated with the member's code and/or unique link.

For each conversion, you will see the following data points:

  • Date: Date and time the order was placed.

  • Order ID: Order number received through the adv_unique1 parameter.

  • Sales: Sale amount for the conversion.

  • Commission Earned: Commission earned based on the selected payout value at the time of conversion.

  • Status: Conversion status (Accepted, Rejected, Duplicate).

✅ You can also Accept or Reject conversions from this view. For detailed steps, see this article.

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