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How to Set Up a Link Tracking-Only Offer

This article will walk you through how to create a Link Tracking Offer and generate unique links for your members.

Written by Janine Borrega

One of the best ways to measure the results of your influencer and affiliate campaigns is to provide your members with a tracking link.

A tracking link is a unique URL assigned to a specific member that redirects to your website or a specific product page. When a user clicks on the link and makes a purchase, the sale will be attributed back to that member. Aside from using links to track product sales, you can also use tracking links for other conversion events, such as email signups, downloads, and form submissions.

How to add a Link Tracking Offer to your Campaign

  1. Add the Sales Links stage to your campaign: go to the campaign's Settings > Workflow, click Add Stage, select Sales Links from the Stage Action drop-down, click Save, then click Save Workflow.

  2. Next, open the Offers tab in the campaign's Settings and click Connect Offer in the Sales Links section.

  3. Pick an existing link offer and click Next, or click + Create offer to build a new one (steps below). You can also create offers anytime from Commerce > Offers > + Create Offer.

How to Create a Link Tracking Offer

Step 1: OFFER SETUP

Choose an Offer type and fill out the basic information

  1. For a link tracking-only offer, select the Non-Discount Offer type.

  2. Complete the Offer Name

    • Name of the product, service or promotion being offered. You can also name your offers by campaign, group, or type of member. We recommend using a straightforward name that your members will understand.

      • Examples: Black Friday Cyber Monday Sale, Ambassadors, VIP Influencers

  3. Description (optional and internal)

    • A short description of the offer. This is for internal purposes only and will not be visible to members.

  4. Image (optional)

Step 2: CONFIGURE

Set up your affiliate link tracking and configure advanced settings

Tracking Link

  1. Tracking Method: This setting tells the server how to track a user’s click and conversion. Learn more about the conversion tracking methods we support here.

    • If you are unsure, you can select Javascript Postback!

  2. Conversion Type: Conversions will be selected by default

    • Conversions: when a customer completes a purchase or intended action

    • Lead generation: Lead generation forms are typically utilized on a landing page with some sort of “offer” to entice the user to fill out a form and provide their contact information. The visitor becomes a lead and the conversion is tracked when they submit the form.

    • Email submits: customers who make it to the email signup confirmation page

    • Downloads: app downloads

  3. Offer URL Tracking: The primary destination for your creators' unique links! It defaults to your Shopify store URL; override it to send traffic to a specific page.

  4. If you are using a different affiliate marketing integration such as Impact, CJ, or Awin, tick the box that says This tracking URL was generated through an affiliate platform outside of Aspire and select the specific integration you are using.

Advanced Settings

UTM Parameters

Add values for Source, Medium, Campaign, Content, and Term, or click + Add Custom UTM. Enter a static value, such as "aspire" or select from a list of dynamic variables that will be unique based on the parameter selected.

Dynamic Parameter: By selecting any of the below, the parameter will be unique based on the creator's link!

  • {creator_name}

  • {creator_ig_username}

  • {project_name}

  • {link_offer_name}

  • {creator_tiktok_username}

  • {member_id}

Allow multiple conversions

Allow tracking multiple conversions within the same session per creator

Custom Domain

If custom domains are enabled for your account, set up custom branded links that use your own domain instead of standard Aspire tracking URLs. Guide here.

Allow creators to create deep links

Toggle on to let creators generate their own tracked links to other pages or domains for this offer. To track deep links on sites other than your e-comm site, additional domains must be configured for your account. Reach out to [email protected] to enable.

Offer Validity (optional)

Select an End Date to determine when you want the links to no longer track sales for your offer. The links will still be accessible passed the expiration date, but tracking will no longer continue!

Visibility (optional)

Toggle on Hide Offer from Creator Portal to keep the offer off the creator-facing page.

Step 3: AUTOMATION

Configure commission, rewards, and email automations for your offer.

Commission

—Default Commission

Toggle on Track Commission in Aspire to set up commission tiers. A Default Commission of 10% per sale (CPS) is added automatically; edit it to match your program.

  • Edit Commission Option (pencil icon)

    • Add commission label (ie: Default Commission)

    • Select a commission type: Cost per Conversion (CPA), Cost per Sale (CPS), Both CPA+CPS, or Cost per Click (CPC)

    • Add a commission amount: what the member will earn based on the payout type.

    • Default Commission toggle: applies the commission option to new creators and affiliates automatically

  • Edit Commission Rule (toggle icon)

    • Allows you to fine-tune your commission structure by applying custom logic to each payout tier within an offer. Guide here

  • Remove Commission option (trash icon)

—Add Commission Option

  • Add more commission options and set up tiers (ie Bronze tier 5%, Silver Tier 10%, Gold tier 15%)

—Automate Tiers

  • Move creators to upper tiers once they meet a specific threshold. Guide here.

—Settings

  • Set up visibility and lookback window

    • Toggle on visibility of automated tiers and commissions on the creator portal

    • Choose the date from which we should start checking member conversions to calculate their payout tiers.

Rewards Automation

  • Set up performance-based rewards. Pick a reward trigger: Sales, Conversion, Recurring Reward, or Content Performance Reward. Then name the reward, set when it's earned (e.g. On X total sales) and the value, and choose what to give creators: Discount Code, Free Product, or Cash Reward. Guide here.

Email Automations

  • Automate emails for offer events. Guide here. Choose among:

    • Offer Welcome Email: when a creator or affiliate is added to the offer

    • Tier Unlocked: when a creator or affiliate reaches specific thresholds that move them to the next commission tier.

    • Conversion Milestone Reached: when a creator or affiliate hits a conversion milestone (e.g. 1, 5, 10 conversions)

    • Sales Milestone Reached: when a creator or affiliate hits a sales dollar milestone (e.g. $100, $500, $1,000)

Step 4: REVIEW

Review the summary of your Basic Information, Tracking Link, Automation, and Schedule. Click Edit on any section to make adjustments. Once you're happy, click Create Offer at the bottom.

Add Members to the Offer

Once the Offer is complete, you are now ready to Generate Links for creators. You can add directly from the Offer or head back to the campaign's Sales Link stage​.

Option 1: Directly from the Offer

When you're ready to generate links, click Add Members. You will see a list of all the members within your Aspire account. To narrow the list, use the "All Projects" drop-down to filter by campaign, the "All Groups" drop-down to filter by group, or search for a member.
​ Select the members you want to generate a link for.

Click Review. If your Offer has multiple payout options, you can customize the payout option per member at this point or keep the default payout option. Optionally, you may choose to add a deep link during this step. Once everything looks good, click Generate Links.

​The links will be automatically generated. To email members their links, select them in the members table and click the envelope icon (Email selected members).

Option 2: From the Sales Link stage

If your offer is connected to a campaign, you can generate links from the Sales Link stage. Go to the Sales Link stage, select 1 or more creators or affiliates, then click Generate Sales Links. Once generated, you can send the offer details in the Send Sales Links substage.

Before adding members to the Offer to generate links, please ensure you have implemented one of Aspire's conversion tracking methods.

If offer visibility is enabled, creators or affiliates can access their offer details within their Affiliate Performance Dashboard.

If you have any questions, please reach out to [email protected]

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